Mobile share of programmatic display ad spending in the UK 2013-2016

This statistic illustrates the mobile and tablet share of programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2014, with a forecast to 2016. It was forecast that in 2015, mobile ad spend would accounted for roughly 56 percent of total programmatic spend.

Mobile and tablet share of total programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*

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Source

Release date

September 2015

Region

United Kingdom

Survey time period

2013 to 2014

Supplementary notes

* Digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology.
** Forecast.

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Statistics on "Digital advertising in the United Kingdom (UK)"

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