Ford: car sales by country 2019

At about 2.4 million units, the U.S. is the number one sales market for the Ford Motor Company. Outside the United States, sales declined by about half a million units between 2018 and 2019.

Slow sales in international markets

China is Ford's second largest market, which could be a source of difficulty for Ford, as the United States and China are currently on the brink of an economic conflict. Trade tensions are also looming over the third largest sales market amid the UK's withdrawal from the European Union: Ford's wholesales in the UK came to around 367,000 units, and dealerships sold about 236,000 vehicles to end customers in the United Kingdom of Great Britain and Northern Ireland, where Fiesta and Focus cars are among the best-selling models.

Declining domestic market share

Within the U.S. car market, Ford faced a decline in vehicle deliveries for the second consecutive year. The company reacted to the downward trend with the decision to phase out its offering of slow-selling, non-electric passenger cars, with the goal to increase profitability by a recreated product lineup. Passenger cars accounted for 14.4 percent of Ford's U.S. retail sales in 2019, down from almost 20 percent in 2018. In the past five years, sales of passenger cars in the U.S. have declined by almost one million units. At the same time, U.S. light truck sales increased to more than 12 million units in 2019. That year, Ford's F-Series was the best-selling light truck in the United States.