Ford: car sales by country 2020

At about 1.8 million units, the U.S. is the number one sales market for the Ford Motor Company. Globally, sales declined by about 1.2 million units between 2019 and 2020.

Slow sales in international markets

China is Ford's second largest market. Ford may have been worried about this market as the United States and China were on the brink of an economic conflict. Tensions remain high as President Biden begins his term in office. The two nations are among the three largest economies in the world. With them is the European Union. There Ford sales are also under threat. The UK's withdrawal from the European Union disrupts Fords supply chains: three plants operate in the UK which has now been cut off from assembly locations in the EU. The UK was traditionally Ford's largest market in Europe. Wholesales in the UK came to around 367,000 units, and dealerships sold about 236,000 vehicles to end customers in the United Kingdom of Great Britain and Northern Ireland in 2019, where Fiesta and Focus cars are among the best-selling models.

Declining domestic market share

Within the U.S. car market, Ford faced a decline in vehicle deliveries for the third consecutive year. The company reacted to the downward trend with the decision to phase out its offering of slow-selling, non-electric passenger cars, with the goal to increase profitability by a recreated product lineup. Passenger cars accounted for 14.4 percent of Ford's U.S. retail sales in 2019, down from almost 20 percent in 2018. In the past five years, sales of passenger cars in the U.S. have declined by almost one million units. At the same time, U.S. light truck sales increased to more than 12 million units in 2019. That year, Ford's F-Series was the best-selling light truck in the United States.