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E-mail open rate in North America from 2009 to 2016

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E-mail open rate in North America 2009-2016 The timeline shows the e-mail open rate in North America from 2009 to 2016. In 2016, the open rate reached 28.8 percent, up from 25.9 percent a year earlier.
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Open rate
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Open rate
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Description Source More information
The timeline shows the e-mail open rate in North America from 2009 to 2016. In 2016, the open rate reached 28.8 percent, up from 25.9 percent a year earlier.
Show more
Release date
May 2017
Region
North America
Survey time period
2009 to 2016
Special properties
aggregated B2B and B2C client data
Supplementary notes
The calculation for Open Rates = Confirmed Unique Opens / Sent messages - Bounces

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