UK consumer survey: market share of smartphone manufacturer 2015

This statistic depicts the most popular types of smartphones owned by consumers in the United Kingdom (UK) as of August 2015. During the survey period, approximately 21 percent of responding consumers reported owning a smartphone manufactured by Samsung.

Distribution of smartphones owned by consumers in the United Kingdom (UK) as of August 2015, by smartphone manufacturer

Share of respondents
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Release date

October 2015


United Kingdom

Survey time period

August 2015

Number of respondents

2,031 respondents

Age group

16 years and older

Supplementary notes

The source provides the following definition:
"Smartphone: Any telephone handset running an open operating system, including Symbian (6.1 and above), Android, IOS, Blackberry, Palm, Windows mobile or Linux. Typically, these devices also have the capability to offer third party software, more commonly referred to as applications or “apps”. They are distinguishable from tablets by having a screen size of less than seven inches."

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