Consumers' expectations of purchase history usage by retailers in the UK 2015

To what extent do you agree or disagree with the following statement: "Regardless of whether I want them to or not, I would expect retailers to take into account my purchase history in order to try and deliver a personalised experience"?

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Sources

Release date

2015

Region

United Kingdom

Survey time period

2015

Number of respondents

2,100 respondents

Special properties

consumers.

Method of interview

Online survey

Supplementary notes

The source does not specify the date of the survey.

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