UK shopper survey: methods used to the find best deals 2014-2015

This statistic illustrates the methods household shoppers use to find the best value when shopping in the United Kingdom (UK), comparing surveys conducted in 2014 and 2015. The use of flyers and leaflets to compare and find the best deals has declined, from 41 percent of respondents in 2014 to 29 percent in 2015. The use of discounters however has increased, with 63 percent of shoppers in 2015 claiming to use them regularly.

Methods consumers use to find the best deals when shopping in the United Kingdom (UK) in 2014 and 2015

20142015
Use a discounter regularly58%63%
Use pound shops for toiletries45%49%
Look for special deals on retailer websites42%38%
Compare flyers and leaflets for best deals41%29%
Share tips30%26%
Rely on emails from retailers24%17%
Use price comparison websites23%16%
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Source

Release date

May 2015

Region

United Kingdom

Survey time period

2014 and 2015

Number of respondents

1,200 respondents

Special properties

Consumers

Method of interview

Online panel

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Statistics on "Food shopping behavior in the United Kingdom (UK)"

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