UK shopper survey: methods used to the find best deals 2014-2015

This statistic illustrates the methods household shoppers use to find the best value when shopping in the United Kingdom (UK), comparing surveys conducted in 2014 and 2015. The use of flyers and leaflets to compare and find the best deals has declined, from 41 percent of respondents in 2014 to 29 percent in 2015. The use of discounters however has increased, with 63 percent of shoppers in 2015 claiming to use them regularly.