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Global online shopping cart abandonment rate 2006-2021

Published by
Marina Pasquali,
Jun 24, 2022
As of November 2021, almost 70 percent of digital shopping carts and baskets were abandoned without completing the purchase. This figure has gradually increased since 2014, demonstrating that online retailers face difficulty in converting website visitors into customers.

Online shopping cart abandonment rate worldwide between 2006 to 2021

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Source

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In cooperation with
Baymard Institute
Release date

December 2020

Region

Worldwide

Survey time period

2006 to 2021

Supplementary notes

No data available for 2018. Data regarding earlier years come from previous publications.

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Statistics on " E-commerce checkout behavior "

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Statistics on E-commerce checkout behavior

Overview

6

Orders & checkout options

8

Cart abandonment

8

Conversion

6

Digital payment preferences

6

Spotlight: Buy now, pay later in the U.S.

4

Further related statistics

13

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Topics

E-commerce checkout behaviorOnline shopping behavior in the United StatesE-commerce in CanadaU.S. Online Grocery Shopping Consumer Behavior Online shopping behavior in the UK
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