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Global online shopping cart abandonment rate 2006-2020

Published by Daniela Coppola, Oct 21, 2021
According to data recorded in December 2020, 69.8 percent of digital shopping carts and baskets were abandoned without completing the purchase. This figure has been increasing in recent years, demonstrating that online retailers face difficulty in converting customers.

Online shopping cart abandonment rate worldwide between 2006 to 2020

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Source

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Release date

December 2020

Region

Worldwide

Survey time period

2006 to 2020

Supplementary notes

No data available for 2018. Data regarding earlier years from previous publications.

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