According to data recorded in December 2020, 69.8 percent of digital shopping carts and baskets were abandoned without completing the purchase. This figure has been increasing in recent years, demonstrating that online retailers face difficulty in converting customers.
Online shopping cart abandonment rate worldwide between 2006 to 2020
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Baymard Institute. (December 20, 2020). Online shopping cart abandonment rate worldwide between 2006 to 2020 [Graph]. In Statista. Retrieved January 24, 2022, from https://www.statista.com/statistics/477804/online-shopping-cart-abandonment-rate-worldwide/
Baymard Institute. "Online shopping cart abandonment rate worldwide between 2006 to 2020." Chart. December 20, 2020. Statista. Accessed January 24, 2022. https://www.statista.com/statistics/477804/online-shopping-cart-abandonment-rate-worldwide/
Baymard Institute. (2020). Online shopping cart abandonment rate worldwide between 2006 to 2020. Statista. Statista Inc.. Accessed: January 24, 2022. https://www.statista.com/statistics/477804/online-shopping-cart-abandonment-rate-worldwide/
Baymard Institute. "Online Shopping Cart Abandonment Rate Worldwide between 2006 to 2020." Statista, Statista Inc., 20 Dec 2020, https://www.statista.com/statistics/477804/online-shopping-cart-abandonment-rate-worldwide/
Baymard Institute, Online shopping cart abandonment rate worldwide between 2006 to 2020 Statista, https://www.statista.com/statistics/477804/online-shopping-cart-abandonment-rate-worldwide/ (last visited January 24, 2022)
