This statistic represents the annual online shopping cart abandonment rate worldwide from 2006 to 2017. As of the most recently surveyed period, 69.23 percent of digital shopping carts and baskets were abandoned and the purchase was not completed.
Online shopping cart abandonment rate worldwide from 2006 to 2017
This statistic represents the annual online shopping cart abandonment rate worldwide from 2006 to 2017. As of the most recently surveyed period, 69.23 percent of digital shopping carts and baskets were abandoned and the purchase was not completed.
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| Shopping cart abandonment rate | |
|---|---|
| 2006 | 59.8% |
| 2007 | 61.36% |
| 2008 | 62.01% |
| 2009 | 66.08% |
| 2010 | 64.76% |
| 2011 | 68.87% |
| 2012 | 71.98% |
| 2013 | 71.16% |
| 2014 | 68.07% |
| 2015 | 68.53% |
| 2016 | 68.63% |
| 2017 | 69.23% |
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