Consumers' reasons for changing baby food brands in North America 2015

The statistic shows the most important reasons among consumers for switching baby food brands in North America in 2015. Some 25 percent of respondents stated promotions as the most important reason for switching baby food brands.

Most important reasons for switching baby food brands among consumers in North America in 2015*

Share of respondents
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Source

Release date

August 2015

Region

North America

Survey time period

February 23 to March 13, 2015

Number of respondents

30,000 respondents

Special properties

consumers who have made a baby care purchase in the past five years

Method of interview

Online survey

Supplementary notes

* 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America were included in the study. Please find a comprehensive list on page 43 of the report.

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Statistics on "Babies in the U.S."

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