The statistic shows the most important reasons among consumers for switching baby food brands in North America in 2015. Some 25 percent of respondents stated promotions as the most important reason for switching baby food brands.
Most important reasons for switching baby food brands among consumers in North America in 2015*
Characteristic
Share of respondents
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consumers who have made a baby care purchase in the past five years
Method of interview
Online survey
Supplementary notes
* 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America were included in the study. Please find a comprehensive list on page 43 of the report.
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Nielsen. (August 25, 2015). Most important reasons for switching baby food brands among consumers in North America in 2015* [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/478070/consumers-reasons-for-switching-baby-food-brands-north-america/
Nielsen. "Most important reasons for switching baby food brands among consumers in North America in 2015*." Chart. August 25, 2015. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/478070/consumers-reasons-for-switching-baby-food-brands-north-america/
Nielsen. (2015). Most important reasons for switching baby food brands among consumers in North America in 2015*. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/478070/consumers-reasons-for-switching-baby-food-brands-north-america/
Nielsen. "Most Important Reasons for Switching Baby Food Brands among Consumers in North America in 2015*." Statista, Statista Inc., 25 Aug 2015, https://www.statista.com/statistics/478070/consumers-reasons-for-switching-baby-food-brands-north-america/
Nielsen, Most important reasons for switching baby food brands among consumers in North America in 2015* Statista, https://www.statista.com/statistics/478070/consumers-reasons-for-switching-baby-food-brands-north-america/ (last visited September 12, 2024)
Most important reasons for switching baby food brands among consumers in North America in 2015* [Graph], Nielsen, August 25, 2015. [Online]. Available: https://www.statista.com/statistics/478070/consumers-reasons-for-switching-baby-food-brands-north-america/
