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Share of gift splurgers in the U.S. 2015, by generation

This statistic shows the share of gift splurgers in the United States in 2015, by generation. Gift splurgers are adults aged 18 years and older who like to shower their loved ones with gifts and consider themselves spenders rather than savers. The survey revealed that 35 percent of gift splurgers in the United States are Millennials.

What kind of people are the gift splurgers?*

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Source

Release date

October 2015

Region

United States

Survey time period

2015

Age group

18 years and older

Supplementary notes

Insights were derived from various services including Nielsen Local TV View (NLTV), NPOWER Nielsen Custom Data, Mobile Insights and Nielsen Scarborough USA+. For complete methodology, click here.
* Gift splurgers are adults 18+ who like to shower their loved ones with gifts and consider themselves spenders rather than savers.

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