Type of personal information shared with companies 2015

The statistic presents information on types of personal data consumers from around the world were likely to be shared with companies in exchange for personalized service or rewards in 2015. According to the source, 58 percent of responding consumers were willing to share their address with companies if it meant getting more personalized services from them, while 27 percent were willing to share their online browsing history for that purpose.

Personal information likely to be shared with companies in exchange for personalized service or rewards worldwide in 2015, by type

Share of respondents
--
--
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

September 2015

Region

Worldwide

Survey time period

2015

Method of interview

Online survey

Supplementary notes

The source does not provide information on the sample size, only that it was nationally reprsentative. Total sample size for the global survey was 20,168. The date of the study was not provided.
Methodology take from here.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Marketing personalization"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.