Canada programmatic video ad viewability Q1 2014 - Q3 2015

The statistic present information on the programmatic video advertising viewability in Canada from the first quarter of 2014 to the third quarter of 2015. According to the source's estimates, 25 percent of programmatic video ads were seen by humans in the last measured period, down from 38 percent on the first quarter of 2015.

Programmatic video advertising viewability in Canada from 1st quarter 2014 to 3rd quarter 2015

Share of impressions seen by humans
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Release date

October 2015



Survey time period

Q1 2014 to Q3 2015

Special properties

based on TubeMogul estimates

Supplementary notes

Figures other thatn for Q1 and Q3 2015 come from previous releases.

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Statistics on "Video advertising and marketing"

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