This statistic illustrates the change in how often consumers buy food items on promotion in Great Britain, according to biannual surveys conducted from 2009 to 2017. In 2017, around 16 percent of respondents said they are buying items on promotion less often than they used to.
Change in frequency of consumers buying food items on promotion in Great Britain from 2009 to 2017
The question was phrased by the source as follows: "Thinking about your food shopping lately, have you been doing any of the following more often or less
often, or have you made no change? - Buying food items on promotion." The figures show the combined share of respondents who said they agree slightly and those who agree strongly.
* 2015 survey; n (2015) = 1009; n (2013) = 1029. Number of respondents in 2009 and 2011 not given. Latest survey conducted in March and April 2017.
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Statistics on "Coupon and promotional offer usage in the United Kingdom (UK)"
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Bord Bia. (July 28, 2017). Change in frequency of consumers buying food items on promotion in Great Britain from 2009 to 2017 [Graph]. In Statista. Retrieved May 30, 2020, from https://www.statista.com/statistics/480791/food-promotions-change-in-purchase-frequency-great-britain-uk/
Bord Bia. "Change in frequency of consumers buying food items on promotion in Great Britain from 2009 to 2017." Chart. July 28, 2017. Statista. Accessed May 30, 2020. https://www.statista.com/statistics/480791/food-promotions-change-in-purchase-frequency-great-britain-uk/
Bord Bia. (2017). Change in frequency of consumers buying food items on promotion in Great Britain from 2009 to 2017. Statista. Statista Inc.. Accessed: May 30, 2020. https://www.statista.com/statistics/480791/food-promotions-change-in-purchase-frequency-great-britain-uk/
Bord Bia. "Change in Frequency of Consumers Buying Food Items on Promotion in Great Britain from 2009 to 2017." Statista, Statista Inc., 28 Jul 2017, https://www.statista.com/statistics/480791/food-promotions-change-in-purchase-frequency-great-britain-uk/
Bord Bia, Change in frequency of consumers buying food items on promotion in Great Britain from 2009 to 2017 Statista, https://www.statista.com/statistics/480791/food-promotions-change-in-purchase-frequency-great-britain-uk/ (last visited May 30, 2020)
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