Change in consumers buying food on promotion in Great Britain 2009-2017

Change in frequency of consumers buying food items on promotion in Great Britain from 2009 to 2017

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Release date

July 2017


United Kingdom (Great Britain)

Survey time period

2009 to 2017

Number of respondents


Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

The question was phrased by the source as follows: "Thinking about your food shopping lately, have you been doing any of the following more often or less often, or have you made no change? - Buying food items on promotion." The figures show the combined share of respondents who said they agree slightly and those who agree strongly.

* 2015 survey; n (2015) = 1009; n (2013) = 1029. Number of respondents in 2009 and 2011 not given.
Latest survey conducted in March and April 2017.

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