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Change in consumers buying food on promotion in Great Britain 2009-2017

This statistic illustrates the change in how often consumers buy food items on promotion in Great Britain, according to biannual surveys conducted from 2009 to 2017. In 2017, around 16 percent of respondents said they are buying items on promotion less often than they used to.

Change in frequency of consumers buying food items on promotion in Great Britain from 2009 to 2017

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Release date

July 2017


United Kingdom (Great Britain)

Survey time period

2009 to 2017

Number of respondents


Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

The question was phrased by the source as follows: "Thinking about your food shopping lately, have you been doing any of the following more often or less often, or have you made no change? - Buying food items on promotion." The figures show the combined share of respondents who said they agree slightly and those who agree strongly.

* 2015 survey; n (2015) = 1009; n (2013) = 1029. Number of respondents in 2009 and 2011 not given.
Latest survey conducted in March and April 2017.

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Statistics on "Coupon and promotional offer usage in the United Kingdom (UK)"

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