Fashion retail e-commerce revenue in selected countries 2018

Fashion is one of the fastest growing e-Commerce categories in the world with China being the largest market, followed by the U.S., the UK, Germany and India. In fact the share of online fashion retail globally is expected to increase from just 17% in 2017 to 30% in 2024.

Chinese consumers have increasingly become used to free shipping and same-day delivery services and this along with rapid growth in the number of online Chinese consumers has driven the growth of e-Commerce in the country. As of 2018, the digital buyer penetration rate in China had crept up to 48.2% percent, with 13 listed B2C companies to cater to the growing demand of Chinese consumers.

However, despite the dominance, the Chinese market is not without its share of challenges. One of them is market saturation which has resulting in a slowdown and the emergence of countries such as Mexico, India and the Philippines that are posting higher growth rates over the last few years.

Expected Fashion e-commerce revenue in selected countries worldwide* in 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2018



Survey time period


Supplementary notes

The e-commerce Fashion market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

The exact definition of the Fashion market can be found here. Information on the methodology can be found under the link.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Clothes and shoes e-commerce in the United Kingdom"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.