American Airlines: ad spend in the U.S. 2013-2014

The timeline shows advertising spending of American Airlines Incorporated in the United States in 2013 and 2014. The U.S. airline company invested 27.8 million U.S. dollars in measured media advertising in the United States in 2014, down from 59.7 million a year earlier.

American Airlines Group – additional information

American Airlines Incorporated belongs to the American Airlines Group Incorporated, which was formed in December 2013 as a result of a merger between AMR Corporation and US Airways Group. The Group’s operating revenue amounted to 40.18 billion U.S. dollars in 2014, up by more than 100 percent from its 2009 revenue of 19.9 billion. Domestic flights generated 71 percent of the total revenue; the second largest revenue generator were flights to Latin America, followed by Atlantic and Pacific.
The largest share of the Group’s revenue originates in the passenger business. In a J.D. Power satisfaction index from March 2016, American Airlines scored 10 points below the industry average in the traditional airlines segment. The best airline in the ranking – Alaska Airlines – was given 48 points above average, whereas the weakest – United Airlines – scored 28 points below average.
Corporate travel buyers gave American Airlines a rating of 3.27 out of five, behind Delta Air Lines with 4.19, United Airlines with 3.31 andSouthwest Airlines with 3.28. American Airlines’ highest graded attributes were its distribution channels as well as its networks, partnerships and frequencies. The buyers criticized the company’s flexibility; its three lowest-scoring attributes were in negotiating services and amenities, transient pricing and meeting pricings.

American Airlines Inc.'s advertising spending in the United States in 2013 and 2014

Spending in million U.S. dollars
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Sources

Release date

October 2015

Region

United States

Survey time period

2013 and 2014

Special properties

measured media

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). For more information, see the methodology.

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Statistics on "American Airlines"

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