Digital Market Outlook: apparel e-commerce users UK 2015, by income

Distribution of apparel e-commerce users in the United Kingdom (UK) in 2015, by income

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Release date

April 2018

Region

United Kingdom

Survey time period

January 2018

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The eCommerce market segment “Apparel” covers the digital sale of almost all types of clothing items, including men, women and children apparel (+4 years), underwear, costumes and workwear . Toddler and baby clothes, sport and outdoor clothing as well as jewelry are not included in this segment. The main sales channels in this market segment are multi-brand merchants (e.g. asos.com, nordstrom.com) and the online shops of individual fashion retailers (e.g. zara.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Further information on methodology can be found here.

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