• Digital Market Outlook: UK apparel e-commerce users by income 2018

The graph presents the distribution of apparel e-commerce users in the United Kingdom in 2018, broken down by income. As of 2018, it was found that 28.6 percent of apparel e-commerce was reported to be low income. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Distribution of apparel e-commerce users in the United Kingdom (UK) in 2015, by income (in millions)

Characteristic	Share of users
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-	-
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Release date

April 2018

More information

Region

United Kingdom

Survey time period

January 2018

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The eCommerce market segment “Apparel” covers the digital sale of almost all types of clothing items, including men, women and children apparel (+4 years), underwear, costumes and workwear . Toddler and baby clothes, sport and outdoor clothing as well as jewelry are not included in this segment. The main sales channels in this market segment are multi-brand merchants (e.g. asos.com, nordstrom.com) and the online shops of individual fashion retailers (e.g. zara.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Further information on methodology can be found here.