The graph presents the distribution of apparel e-commerce users in the United Kingdom in 2018, broken down by income. As of 2018, it was found that 28.6 percent of apparel e-commerce was reported to be low income. An overview of all Digital Markets can be found here.
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Distribution of apparel e-commerce users in the United Kingdom (UK) in 2015, by income
(in millions)
* Income is defined as personal net income and is divided into three categories: - Low income is defined as the country-specific bottom third of the personal income allocation. - Medium income is defined as the country-specific average third of the personal income allocation. - High income is defined as the country-specific top third of the personal income allocation.
The eCommerce market segment “Apparel” covers the digital sale of almost all types of clothing items, including men, women and children apparel (+4 years), underwear, costumes and workwear . Toddler and baby clothes, sport and outdoor clothing as well as jewelry are not included in this segment. The main sales channels in this market segment are multi-brand merchants (e.g. asos.com, nordstrom.com) and the online shops of individual fashion retailers (e.g. zara.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
Further information on methodology can be found here.
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Statista (Digital Market Outlook). (April 1, 2018). Distribution of apparel e-commerce users in the United Kingdom (UK) in 2015, by income (in millions) [Graph]. In Statista. Retrieved August 11, 2022, from https://www.statista.com/statistics/480961/clothes-and-accessories-e-commerce-users-by-income-digital-market-outlook-uk/
Statista (Digital Market Outlook). "Distribution of apparel e-commerce users in the United Kingdom (UK) in 2015, by income (in millions)." Chart. April 1, 2018. Statista. Accessed August 11, 2022. https://www.statista.com/statistics/480961/clothes-and-accessories-e-commerce-users-by-income-digital-market-outlook-uk/
Statista (Digital Market Outlook). (2018). Distribution of apparel e-commerce users in the United Kingdom (UK) in 2015, by income (in millions). Statista. Statista Inc.. Accessed: August 11, 2022. https://www.statista.com/statistics/480961/clothes-and-accessories-e-commerce-users-by-income-digital-market-outlook-uk/
Statista (Digital Market Outlook). "Distribution of Apparel E-commerce Users in The United Kingdom (Uk) in 2015, by Income (in Millions)." Statista, Statista Inc., 1 Apr 2018, https://www.statista.com/statistics/480961/clothes-and-accessories-e-commerce-users-by-income-digital-market-outlook-uk/
Statista (Digital Market Outlook), Distribution of apparel e-commerce users in the United Kingdom (UK) in 2015, by income (in millions) Statista, https://www.statista.com/statistics/480961/clothes-and-accessories-e-commerce-users-by-income-digital-market-outlook-uk/ (last visited August 11, 2022)