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DMO: footwear e-commerce users UK 2018, by gender

The graph presents the share of footwear e-commerce users in the United Kingdom in 2018, broken down by gender. In 2018, it was found that 57.2 percent of footwear e-commerce users was female. An overview of all Digital Markets can be found here.
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Distribution of footwear e-commerce users in the United Kingdom (UK) in 2018, by gender

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Release date

April 2018


United Kingdom

Survey time period

January 2018

Supplementary notes

The eCommerce market segment “Footwear” includes all types of footwear (e.g. casual shoes, slippers, etc.) - with the exception of sports shoes – as well as footwear accessories and care products. The main distribution channels in this market segment are multi-brand merchants (e.g., and the online shops of individual shoe retailers (e.g. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Further information on methodology can be found here.

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Statistics on "Clothes and shoes e-commerce in the United Kingdom"

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