Digital Market Outlook: UK footwear e-commerce users by gender 2018

The graph presents the share of footwear e-commerce users in the United Kingdom in 2018, broken down by gender. In 2018, it was found that 57.2 percent of footwear e-commerce users was female. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Distribution of footwear e-commerce users in the United Kingdom (UK) in 2018, by gender

Characteristic	Share of users
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Release date

April 2018

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Region

United Kingdom

Survey time period

January 2018

Supplementary notes

The eCommerce market segment “Footwear” includes all types of footwear (e.g. casual shoes, slippers, etc.) - with the exception of sports shoes – as well as footwear accessories and care products. The main distribution channels in this market segment are multi-brand merchants (e.g. asos.com, zappos.com) and the online shops of individual shoe retailers (e.g. clarks.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Further information on methodology can be found here.

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