Furniture & Appliances retail e-commerce revenue in selected countries 2018

The global furniture & appliance market grew from 211.1 billion U.S. dollars in 2017 to 485.9 billion U.S. dollars in 2022. The global furniture market included sales derived from the furniture e-commerce market as well.

China led the furniture & appliances e-commerce market with a revenue of 95.0 billion U.S. dollars in 2018 followed by the U.S., Japan, the U.K., and Germany. The revenue posted by the Chinese furniture & appliance e-commerce market is projected to grow driven by factors such as increasing urbanization and rising disposable income of the Chinese consumers.

Sustainability and 3D printing to drive the growth of the furniture market

With consumers across the globe becoming more environmentally conscious, more stress is being placed on sustainable product items. This trend towards sustainability pervades different levels of daily life and is also illustrated in furniture purchases. Besides, the customers are increasingly looking for more customized furniture products which in turn is promoting new production techniques such as 3D printing. In addition to refining new production techniques, vendors are also integrating their physical outlets with digital channels to improve the furniture sales.

Expected Furniture & Appliances e-commerce revenue in selected countries worldwide* in 2018

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Release date

June 2018



Survey time period


Supplementary notes

The e-commerce Furniture & Appliances market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

The exact definition of the Furniture & Appliances market can be found here. Information on the methodology can be found under the link.

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