Digital Market Outlook: toys & babyware e-commerce users UK 2017, by gender

Distribution of toys and babyware e-commerce users in the United Kingdom (UK) in 2017, by gender

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Release date

January 2018


United Kingdom

Survey time period

January 2018

Supplementary notes

The e-commerce market segment toys and babyware includes the sale of toys, and products for infants (e.g. clothing, baby changing products, care products, baby food, bottles, nursing products, playpens, strollers, and car seats). Examples of online shops in this eCommerce segment are and

Further information on methodology can be found here.

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