Digital Market Outlook: toys & babyware e-commerce users UK 2017, by income

Distribution of toys and babyware e-commerce users in the United Kingdom (UK) in 2017, by income

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Release date

January 2018

Region

United Kingdom

Survey time period

January 2018

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The e-commerce market segment toys and babyware includes the sale of toys, and products for infants (e.g. clothing, baby changing products, care products, baby food, bottles, nursing products, playpens, strollers, and car seats). Examples of online shops in this eCommerce segment are mothercare.com and childrensplace.com.

Further information on methodology can be found here.

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