The statistic presents information on the attitudes towards advertising among immigrants to Canada in 2014. According to the findings, 48 percent of responding new Canadians said they paid more attention to ads in their native language.
Attitudes towards advertising among immigrants to Canada in 2014
Characteristic
Share of respondents
Pay more attention to ads in their native language
48%
Believe that brands make an effort to adapt to Canada's ethnic diversity
48%
Like brands more when they have ads featuring people with their cultural background
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Yahoo (Canada). (October 30, 2014). Attitudes towards advertising among immigrants to Canada in 2014 [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/481825/immigrants-canada-perception-advertising/
Yahoo (Canada). "Attitudes towards advertising among immigrants to Canada in 2014." Chart. October 30, 2014. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/481825/immigrants-canada-perception-advertising/
Yahoo (Canada). (2014). Attitudes towards advertising among immigrants to Canada in 2014. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/481825/immigrants-canada-perception-advertising/
Yahoo (Canada). "Attitudes towards Advertising among Immigrants to Canada in 2014." Statista, Statista Inc., 30 Oct 2014, https://www.statista.com/statistics/481825/immigrants-canada-perception-advertising/
Yahoo (Canada), Attitudes towards advertising among immigrants to Canada in 2014 Statista, https://www.statista.com/statistics/481825/immigrants-canada-perception-advertising/ (last visited October 10, 2024)
Attitudes towards advertising among immigrants to Canada in 2014 [Graph], Yahoo (Canada), October 30, 2014. [Online]. Available: https://www.statista.com/statistics/481825/immigrants-canada-perception-advertising/
