OTT TV revenue in the U.S. and Canada 2023-2029
Subscriprion-based models accounts for the largest revenue share of the over-the-top market in the United States and Canada. In 2023, SVOD services generated over 57 billion U.S. dollars. Moreover, this segment is expected to grow further and by 2029 it would reach a value of around 67.4 billion U.S. dollars. Meanwhile, the rental video market is the segment with lowest generated revenue and is forecast to remain quite stable in the years to come.
