
OTT TV revenue in the U.S. and Canada 2020-2026
Subscriprion-based models accounts for the largest revenue share of the over-the-top market in the United States and Canada. In 2020, SVOD services generated over 32 billion U.S. dollars. Moreover, this segment is expected to grow further and by 2026 it would reach a value of around 54.4 billion U.S. dollars. Meanwhile, the rental market is the segment with lowest generated revenue and is forecast to remain quite stable in the years to come.