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Views on in-app ads for children in the United Kingdom (UK) 2015

This statistic displays views on in-app adverts for children in the United Kingdom (UK) in 2015. During the survey, it was found that 11.1 percent of parents or caregivers strongly agreed with the statement: "I am not worried if there are relevant adverts in the apps my child plays."

How much do you agree or disagree with the following statements on about in-app advertising for your child?*

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Sources

Release date

June 2015

Region

United Kingdom

Survey time period

January to June 2015

Number of respondents

2,000 respondents

Special properties

parents/caregivers of 0-5 year-olds

Supplementary notes

* Original survey question was phrased as follows:
"E-Q2. We would like to understand your opinion on in-app adverts for your child. Using a scale of 1 to 5, where 1 is strongly disagree and 6 is strongly agree please indicate how you feel about each of the following statements."

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