Drivers influencing shoppers' purchase decisions in the United Kingdom (UK) in 2015, by age group

Purchase decision drivers in the United Kingdom (UK) 2015, by age This statistic displays the drivers influencing shoppers' purchase decisions in the United Kingdom in 2015, by age group. According to the survey 20 percent of 18 to 34 year olds are driven on impulse, while 35.2 percent of shoppers in the same age group claim their purchase decisions are planned and researched.
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ImpulseBrowse and purchasePlanned/researchedPromotion drivenLuxury spend
18-3420.2%17.1%35.2%17.1%11.1%
35-5415.4%14%43.1%19.5%8.3%
55+13%11%51.6%17.3%8.3%
ImpulseBrowse and purchasePlanned/researchedPromotion drivenLuxury spend
18-3420.2%17.1%35.2%17.1%11.1%
35-5415.4%14%43.1%19.5%8.3%
55+13%11%51.6%17.3%8.3%
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Description Source More information
This statistic displays the drivers influencing shoppers' purchase decisions in the United Kingdom in 2015, by age group. According to the survey 20 percent of 18 to 34 year olds are driven on impulse, while 35.2 percent of shoppers in the same age group claim their purchase decisions are planned and researched.
Show more
Release date
July 2015
Region
United Kingdom
Survey time period
2015
Number of respondents
2,000 respondents
Age group
18 years and older
Special properties
Shoppers (nationally representative)

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