Retail promotion attractiveness in the United Kingdom (UK) 2015, by type

This statistic depicts the attractiveness of different retail promotions to shoppers in the United Kingdom in 2015, by type. Of respondents, around 78 percent agreed that half-price promotions are appealing to some extent. Limited time promotions were less appealing, with only 6 percent rating them as 'very appealing'.

Attractiveness of promotions to consumers in the United Kingdom (UK) in 2015, by type

Very appealingAppealingNeutralUnappealingVery unappealing
Half-price promotions38.9%37.8%21.2%1.1%0.9%
Money-off everything promotions19.3%47.9%28.4%3.2%2.1%
Store only promotions8.2%34.2%45.2%8.4%4%
Online only promotions7.7%30.1%39.5%13.8%8.9%
Limited time promotions6%23.3%38.7%19.3%12.7%
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Sources

Release date

July 2015

Region

United Kingdom

Survey time period

2015

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

Shoppers (nationally representative)

Supplementary notes

The source does not provide information on the original wording used during the survey.

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Statistics on "Food shopping behavior in the United Kingdom (UK)"

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