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Instagram: most-followed fashion brands 2017

Instagram: most-followed fashion brands 2017

Leading fashion brands ranked by number of Instagram followers as of December 2017 (in millions)

by J. Clement, last edited May 22, 2018

Instagram: most-followed fashion brands 2017

This statistic presents a ranking of leading fashion brands on Instagram as of December 2017, based on the number of followers. As of the surveyed period, Louis Vuitton was ranked eighth with 20.3 million followers. Nike was ranked first with 75.4 million followers. The most popular Instagram fashion brands include a mixture of luxury brands and high street retailers.
Further information

Launched in October 2010 as a free mobile app, Instagram is one of the most popular social networks worldwide. Instagram enables its users to take pictures and videos, and then share them either publicly or privately through the app, as well as through a variety of other social networking platforms. In September 2012, Facebook acquired the media-sharing service for 1 billion U.S. dollars. Due to the strong impact of its curated visual content, Instagram has become a go-to advertising platform for brands, with auto, fashion, and beauty brands ranking first among Instagram adoption. The most popular beauty brands on Instagram include MAC Cosmetics, Sephora, and Benefit. In 2016, 44 percent of marketers from an annual industry survey were using Instagram to market their business, with 57 percent of respondents indicating that their Instagram usage would increase in the near future.

Despite the website’s strong marketing and advertising potential, it still accounts for less than a percent of global mobile advertising revenues. According to experts, the photo sharing app is set to generate 3.2 billion U.S. dollars in global revenues in 2016 and reach 9.5 billion U.S. dollars in 2021.

Leading fashion brands ranked by number of Instagram followers as of December 2017 (in millions)

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	Number of Instagram followers in millions
Nike	75.4
Victoria's Secret	58
Nike Football	30.8
Chanel	25.3
H&M	23.9
Zara	23.6
Adidas Originals	23.5
Louis Vuitton	20.3
Gucci	19.4
Dior	17.9
Adidas	17.5
Dolce & Gabbana	15.2
Kylie Cosmetics	15
Forever 21	14.2
Prada	14.1

	Number of Instagram followers in millions
Nike	75.4
Victoria's Secret	58
Nike Football	30.8
Chanel	25.3
H&M	23.9
Zara	23.6
Adidas Originals	23.5
Louis Vuitton	20.3
Gucci	19.4
Dior	17.9
Adidas	17.5
Dolce & Gabbana	15.2
Kylie Cosmetics	15
Forever 21	14.2
Prada	14.1

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by J. Clement, last edited May 22, 2018

This statistic presents a ranking of leading fashion brands on Instagram as of December 2017, based on the number of followers. As of the surveyed period, Louis Vuitton was ranked eighth with 20.3 million followers. Nike was ranked first with 75.4 million followers. The most popular Instagram fashion brands include a mixture of luxury brands and high street retailers.
Further information

Launched in October 2010 as a free mobile app, Instagram is one of the most popular social networks worldwide. Instagram enables its users to take pictures and videos, and then share them either publicly or privately through the app, as well as through a variety of other social networking platforms. In September 2012, Facebook acquired the media-sharing service for 1 billion U.S. dollars. Due to the strong impact of its curated visual content, Instagram has become a go-to advertising platform for brands, with auto, fashion, and beauty brands ranking first among Instagram adoption. The most popular beauty brands on Instagram include MAC Cosmetics, Sephora, and Benefit. In 2016, 44 percent of marketers from an annual industry survey were using Instagram to market their business, with 57 percent of respondents indicating that their Instagram usage would increase in the near future.

Despite the website’s strong marketing and advertising potential, it still accounts for less than a percent of global mobile advertising revenues. According to experts, the photo sharing app is set to generate 3.2 billion U.S. dollars in global revenues in 2016 and reach 9.5 billion U.S. dollars in 2021.

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