As of 2023, the penetration rate of pay TV worldwide peaked at around 60 subscriptions per 100 households. However, the number of pay TV customers is forecast to decline in the coming years as consumers increasingly opt for video streaming options.
Pay TV penetration rate worldwide from 2012 to 2028
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ampere Analysis. (December 21, 2023). Pay TV penetration rate worldwide from 2012 to 2028 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/484272/pay-tv-penetration/?__sso_cookie_checker=failed
Ampere Analysis. "Pay TV penetration rate worldwide from 2012 to 2028." Chart. December 21, 2023. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/484272/pay-tv-penetration/?__sso_cookie_checker=failed
Ampere Analysis. (2023). Pay TV penetration rate worldwide from 2012 to 2028. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/484272/pay-tv-penetration/?__sso_cookie_checker=failed
Ampere Analysis. "Pay Tv Penetration Rate Worldwide from 2012 to 2028." Statista, Statista Inc., 21 Dec 2023, https://www.statista.com/statistics/484272/pay-tv-penetration/?__sso_cookie_checker=failed
Ampere Analysis, Pay TV penetration rate worldwide from 2012 to 2028 Statista, https://www.statista.com/statistics/484272/pay-tv-penetration/?__sso_cookie_checker=failed (last visited January 20, 2025)
Pay TV penetration rate worldwide from 2012 to 2028 [Graph], Ampere Analysis, December 21, 2023. [Online]. Available: https://www.statista.com/statistics/484272/pay-tv-penetration/?__sso_cookie_checker=failed
