Free tablet apps obtained via in-app purchase in the UK 2015, by gender

Proportion of the non-paid-for apps obtained through an in-app purchase on tablet devices used by children in the United Kingdom (UK) in 2015, by gender*

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Sources

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Release date

June 2015

Region

United Kingdom

Survey time period

January 2015 to June 2015

Number of respondents

2,000 respondents

Special properties

UK parents/caregivers of 0-5 year-olds.

Method of interview

Online survey

Supplementary notes

* Original survey question was phrased as follows:
"C-Q2. Of all the apps that you have downloaded to the tablet device used by your child, please could you estimate the proportion that you have purchased, subscribed to or paid for through an in-app purchase?"

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