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Average selling price of smartphones worldwide 2010-2019

This graph shows the average selling price of smartphones worldwide from 2010 to 2019. In 2014, smartphones were sold at an average price of 291.1 U.S. dollars worldwide.

Smartphone average selling price – additional information

The global average selling price of smartphones reached the highest figure to date in 2011, when these devices were sold for an average of 348.6 U.S. dollars. Since then, the average selling price of smartphones has constantly declined, going from 332.5 U.S. dollars in 2012 to 276.2 U.S. dollars in 2015. By 2019, this figure is forecast to drop to 214.7 U.S. dollars.

The average price of smartphones varies around the world. North America has the highest average selling price for smartphones. North American customers paid 531 U.S. dollars for a smartphone in 2013. By 2017, the average selling price for smartphones in this region is forecast to increase to 567 U.S. dollars. Asia Pacific, on the other hand, has the most affordable average selling price – 262 U.S. dollars in 2013, forecast to decrease to 215 U.S. dollars by 2017.

The average selling price for a smartphone also varies from vendor to vendor, and the device’s operating system. Apple, the second largest smartphone vendor in the world, has the highest average selling price for their devices. The iPhone’s average selling price is forecast to increase from 652 U.S. dollars in 2015 to 610 U.S. dollars in 2018. Android and Windows Phone are the most affordable operating systems for smartphones. Smartphones that use Android as operating system were sold for an estimate of 231 U.S. dollars in 2015, while customers paid about 247 U.S. dollars for a Windows Phone in the same year.

Smartphones in the mid-range price – that is, with a retail price between 150 U.S. dollars and 550 U.S. dollars – accounted for 40 percent of all smartphone shipments in 2014. This retail price category is forecast to increase its share of shipments to about 48 percent by 2019.

Global average selling price of smartphones from 2010 to 2019

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Release date

June 2015



Survey time period

2010 to 2015

Supplementary notes

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Statistics on "Phablets"

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