Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Global average selling price of smartphones from 2010 to 2019 (in U.S. dollars)

Exclusive Premium Statistic

Average selling price of smartphones worldwide 2010-2019 This graph shows the average selling price of smartphones worldwide from 2010 to 2019. In 2014, smartphones were sold at an average price of 291.1 U.S. dollars worldwide.
Smartphone average selling price – additional information

The global average selling price of smartphones reached the highest figure to date in 2011, when these devices were sold for an average of 348.6 U.S. dollars. Since then, the average selling price of smartphones has constantly declined, going from 332.5 U.S. dollars in 2012 to 276.2 U.S. dollars in 2015. By 2019, this figure is forecast to drop to 214.7 U.S. dollars.

The average price of smartphones varies around the world. North America has the highest average selling price for smartphones. North American customers paid 531 U.S. dollars for a smartphone in 2013. By 2017, the average selling price for smartphones in this region is forecast to increase to 567 U.S. dollars. Asia Pacific, on the other hand, has the most affordable average selling price – 262 U.S. dollars in 2013, forecast to decrease to 215 U.S. dollars by 2017.

The average selling price for a smartphone also varies from vendor to vendor, and the device’s operating system. Apple, the second largest smartphone vendor in the world, has the highest average selling price for their devices. The iPhone’s average selling price is forecast to increase from 652 U.S. dollars in 2015 to 610 U.S. dollars in 2018. Android and Windows Phone are the most affordable operating systems for smartphones. Smartphones that use Android as operating system were sold for an estimate of 231 U.S. dollars in 2015, while customers paid about 247 U.S. dollars for a Windows Phone in the same year.

Smartphones in the mid-range price – that is, with a retail price between 150 U.S. dollars and 550 U.S. dollars – accounted for 40 percent of all smartphone shipments in 2014. This retail price category is forecast to increase its share of shipments to about 48 percent by 2019.
Show more
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Loading statistic...
Average selling price in U.S. dollars
--
--
--
--
--
--
--
--
--
--
Average selling price in U.S. dollars
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

© Statista 2017

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
This graph shows the average selling price of smartphones worldwide from 2010 to 2019. In 2014, smartphones were sold at an average price of 291.1 U.S. dollars worldwide.
Smartphone average selling price – additional information

The global average selling price of smartphones reached the highest figure to date in 2011, when these devices were sold for an average of 348.6 U.S. dollars. Since then, the average selling price of smartphones has constantly declined, going from 332.5 U.S. dollars in 2012 to 276.2 U.S. dollars in 2015. By 2019, this figure is forecast to drop to 214.7 U.S. dollars.

The average price of smartphones varies around the world. North America has the highest average selling price for smartphones. North American customers paid 531 U.S. dollars for a smartphone in 2013. By 2017, the average selling price for smartphones in this region is forecast to increase to 567 U.S. dollars. Asia Pacific, on the other hand, has the most affordable average selling price – 262 U.S. dollars in 2013, forecast to decrease to 215 U.S. dollars by 2017.

The average selling price for a smartphone also varies from vendor to vendor, and the device’s operating system. Apple, the second largest smartphone vendor in the world, has the highest average selling price for their devices. The iPhone’s average selling price is forecast to increase from 652 U.S. dollars in 2015 to 610 U.S. dollars in 2018. Android and Windows Phone are the most affordable operating systems for smartphones. Smartphones that use Android as operating system were sold for an estimate of 231 U.S. dollars in 2015, while customers paid about 247 U.S. dollars for a Windows Phone in the same year.

Smartphones in the mid-range price – that is, with a retail price between 150 U.S. dollars and 550 U.S. dollars – accounted for 40 percent of all smartphone shipments in 2014. This retail price category is forecast to increase its share of shipments to about 48 percent by 2019.
Show more
Release date
June 2015
Region
World
Survey time period
2010 to 2015
Supplementary notes
* Estimate

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Smartphone usage in Spain"

  • Smartphone market
The most important statistics
  • Smartphone operating systems
The most important statistics
  • Smartphone User
The most important statistics
  • App usage
The most important statistics
  • Smartphone shopping
The most important statistics

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar