Consumer attitudes towards digital vouchers in the UK as of March 2015

Published by Statista Research Department, Sep 1, 2015
This statistic displays the consumer attitudes towards digital vouchers in the United Kingdom (UK) as of March 2015. During the survey period, it was found that 20 percent of UK respondents strongly agreed with the statement that offering digital voucher, offers, or online promotion codes improved a company's brand image.

Consumer attitudes towards digital vouchers in the United Kingdom (UK) as of March 2015*

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Release date

September 2015

Region

United Kingdom

Survey time period

March 2015

Number of respondents

426 respondents

Age group

18 years and older

Special properties

individuals who had used a digital voucher, offer, or online promotion code in the prior three months.

Method of interview

Online survey

Supplementary notes

* Original survey question was phrased as follow:
"On a scale of 1 to 5, with 5 being ‘strongly agree’ and 1 being ‘strongly disagree,’ to what extent do you agree with the following statements?"
Showing the answers marked as 'strongly agree' (5 on the scale) and 4 on the scale.

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