This statistic displays the consumer attitudes towards digital vouchers in the United Kingdom (UK) as of March 2015. During the survey period, it was found that 20 percent of UK respondents strongly agreed with the statement that offering digital voucher, offers, or online promotion codes improved a company's brand image.
Consumer attitudes towards digital vouchers in the United Kingdom (UK) as of March 2015*
individuals who had used a digital voucher, offer, or online promotion code in the prior three months.
Method of interview
Online survey
Supplementary notes
* Original survey question was phrased as follow:
"On a scale of 1 to 5, with 5 being ‘strongly agree’ and 1 being ‘strongly disagree,’ to what extent do you agree with the following statements?"
Showing the answers marked as 'strongly agree' (5 on the scale) and 4 on the scale.
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Statistics on "Coupon and promotional offer usage in the United Kingdom (UK)"
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RetailMeNot. (September 1, 2015). Consumer attitudes towards digital vouchers in the United Kingdom (UK) as of March 2015* [Graph]. In Statista. Retrieved February 27, 2020, from https://www.statista.com/statistics/485328/consumer-attitudes-towards-digital-vouchersin-the-uk/
RetailMeNot. "Consumer attitudes towards digital vouchers in the United Kingdom (UK) as of March 2015*." Chart. September 1, 2015. Statista. Accessed February 27, 2020. https://www.statista.com/statistics/485328/consumer-attitudes-towards-digital-vouchersin-the-uk/
RetailMeNot. (2015). Consumer attitudes towards digital vouchers in the United Kingdom (UK) as of March 2015*. Statista. Statista Inc.. Accessed: February 27, 2020. https://www.statista.com/statistics/485328/consumer-attitudes-towards-digital-vouchersin-the-uk/
RetailMeNot. "Consumer Attitudes towards Digital Vouchers in The United Kingdom (Uk) as of March 2015*." Statista, Statista Inc., 1 Sep 2015, https://www.statista.com/statistics/485328/consumer-attitudes-towards-digital-vouchersin-the-uk/
RetailMeNot, Consumer attitudes towards digital vouchers in the United Kingdom (UK) as of March 2015* Statista, https://www.statista.com/statistics/485328/consumer-attitudes-towards-digital-vouchersin-the-uk/ (last visited February 27, 2020)
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