Importance of ad-supported services in Europe 2020

Published by Statista Research Department, Jan 10, 2023
During a December 2020 survey carried out among consumers from six European countries, 85 percent of respondents stated that it was very or somewhat important for them to decide which online services they paid for with money and which they did not have to pay for because they were funded by advertising.

Importance of ad-supported online services to consumers in Europe as of December 2020

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Release date

April 2021

Region

Europe

Survey time period

December 2020

Number of respondents

2,439 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How important is it for you to be able to decide which online services you pay for with money, and which you don’t have to pay for because they are funded by advertising?"
The survey was conducted in the following six European countries:
France: n=410,
Germany: n=410,
Poland: n=407,
Spain: n=303,
Sweden: n=410,
United Kingdom: n=402.

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