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Trust in banks, insurance companies & other businesses in Northern Europe 2014

This statistic reveals the share of consumers citing complete trust or moderate trust by type of business in Northern Europe in 2014. Supermarkets were the most trusted businesses, with 90 percent of respondents citing complete or moderate trust, while insurance companies saw 68 percent of respondents citing trust.

Share of consumers with complete or moderate trust in banks and insurance companies compared to other types of businesses in Northern Europe in 2014

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Source

Release date

December 2014

Region

Europe

Survey time period

May to July 2014

Number of respondents

24,000*

Supplementary notes

* Total sample.

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Statistics on "KPI's of Europe's largest insurers"

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