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Ranking of global general insurance brands by simplicity as viewed by respondents in the United Kingdom (UK) in 2015
General insurance brands ranked by simplicity in the United Kingdom (UK) 2015
This statistic displays the ranking of global general insurance brands by simplicity as viewed by respondents in the United Kingdom in 2015. Churchill had the highest ranking with an overall score of 627.
Ranking of global general insurance brands by simplicity as viewed by respondents in the United Kingdom (UK) in 2015
Simplicity index
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Source

Release date

November 2015

Region

United Kingdom

Survey time period

June 30 to August 11, 2015

Number of respondents

1,743 respondents

Method of interview

Online survey

Supplementary notes

The source indicates "the score was calculated with the following inputs: how each brand was rated on the simplicity/complexity of its products, services, interactions and communications in relation to its industry peers."

General insurance brands ranked by simplicity in the United Kingdom (UK) 2015
This statistic displays the ranking of global general insurance brands by simplicity as viewed by respondents in the United Kingdom in 2015. Churchill had the highest ranking with an overall score of 627.
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