Internet retailer brands ranked by simplicity in the United Kingdom (UK) 2015

This statistic displays the ranking of global internet retailers by simplicity as viewed by respondents in the United Kingdom in 2015. Amazon had the highest ranking with an overall score of 766.

Ranking of global internet retailer brands by simplicity as viewed by respondents in the United Kingdom (UK) in 2015

Simplicity index
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Source

Release date

November 2015

Region

United Kingdom

Survey time period

June 30 to August 11, 2015

Number of respondents

1,743 respondents

Method of interview

Online survey

Supplementary notes

The source indicates "the score was calculated with the following inputs: how each brand was rated on the simplicity/complexity of its products, services, interactions and communications in relation to its industry peers."

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