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U.S. tequila consumption 2019, by state

This statistic ranks the tequila consumption in the United States in 2019, broken down by state. In that year, the tequila consumption in California amounted to approximately 4.21 million 9-liter cases. Texas and Florida followed, ranking second and third respectively.

Tequila industry

Tequila, an agave-based distilled spirit from Mexico, is one of the most widely consumed alcoholic beverages in the United States. The term tequila, which originated from the Nahuatl (Aztec) language, roughly translates to "the place where plants are harvested." In 1974, the government of Mexico declared the term as its intellectual property. Hence, this spirit is exclusively produced in the state of Jalisco and in a few municipalities in Guanajuato, Michoacan, Nayarit and Tamaulipas. Agave-based distilled spirits produced in other regions are called mezcal. Mexico shares a border with California and Texas, which accounts for these federal states' sizeable tequila consumption.

Sauza, Patrón and Don Julio were the leading global tequila brands in 2019. However, Sauza tequila ranked behind Patrón in terms of sales in the United States during this period. Jose Cuervo proved to be the country's most popular tequila brand, selling 3.87 million 9-liter cases, accounting for approximately 19 percent of the total volume sales of tequila in the U.S. in 2019. In contrast, El Jimador sold only 678,000 cases. Americans consumed more than 19.8 million cases of tequila that year.

Nationwide retail sales of tequila exceeded 10 billion U.S. dollars, while wholesalers and suppliers raked in around 4 billion and 3 billion U.S. dollars respectively.

Tequila consumption in the United States in 2019, by state

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Source

Release date

July 2020

Region

United States

Survey time period

2019

Supplementary notes

* The publication may be purchased on the Beverage Information Group's website.
Numbers were rounded to provide a better understanding of the statistic.

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Statistics on "Tequila industry"

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