GB: impact of mobile features and functions on time spent in store 2015

This statistic displays the amount of additional time spent in store due to the implementation of different mobile friendly features or functions in Great Britain (GB) in 2015. During the survey period, it was found that in store Wi-fi would increase a consumer's time spent to an extra 9.6 minutes per trip.

Additional time spent in store due to the implementation of different mobile friendly features or functions in Great Britain (GB) in 2015

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Sources

Release date

April 2015

Region

United Kingdom (Great Britain)

Survey time period

1st of March 2015 to the 13th of April 2015

Number of respondents

1,000 respondents

Age group

16 years and older

Special properties

consumers in Great Britain (GB).

Supplementary notes

This question was phrased by the source as follows: "Would Greater Mobile Engagement by a Retailer Make You More Likely to Shop There?"

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