Distribution of the hair care market in Canada in 2014, by category

This statistic shows the distribution of the hair care market in Canada in 2014, by category. Shampoo accounted for 30.8 percent of the hair care market in Canada in 2014. Perms and relaxers held just over three percent of the market.

Hair care in Canada - additional information

Hair care is a subcategory of the cosmetics market, which is designed to maintain or improve the condition or appearance of a person’s hair. The market can be divided into several segments, including products, equipment and services. In Canada, the market value of the hair care industry has been steadily increasing for many years and was worth approximately 1.26 billion Canadian dollars in 2014. The market is forecast to reach approximately 1.42 billion Canadian dollars by 2019.

The average Canadian household expenditure on hair products was 72 Canadian dollars in 2014. Common hair products include shampoos, colorings and styling products. Shampoo and conditioner were listed among the leading personal care categories which consumers had a preferred brand, while 24 percent of Canadians had a preferred brand for hair styling products.

Among the leading stores consumers regularly shop for personal care and beauty products were supermarket chains Loblaws, Sobeys and Metro, with pharmacy retailer Shoppers Drug Mart listed in top place.

Distribution of the hair care market in Canada in 2014, by category*

Market share
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Release date

July 2015



Survey time period


Supplementary notes

* Based on market value.

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Statistics on "Haircare in the United Kingdom (UK)"

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