Data shows that 45 percent of Gen Z readers in Canada read digital magazine content on a smartphone, along with 40 percent of Generation Y adults. Meanwhile, computers are the device of choice for Baby Boomers and pre-Boomers.
Digital magazine reach across devices in Canada as of September 2020, by generation
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Vividata. (February 18, 2021). Digital magazine reach across devices in Canada as of September 2020, by generation [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/488076/canada-digital-magazine-readership-device/?__sso_cookie_checker=failed
Vividata. "Digital magazine reach across devices in Canada as of September 2020, by generation." Chart. February 18, 2021. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/488076/canada-digital-magazine-readership-device/?__sso_cookie_checker=failed
Vividata. (2021). Digital magazine reach across devices in Canada as of September 2020, by generation. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/488076/canada-digital-magazine-readership-device/?__sso_cookie_checker=failed
Vividata. "Digital Magazine Reach across Devices in Canada as of September 2020, by Generation." Statista, Statista Inc., 18 Feb 2021, https://www.statista.com/statistics/488076/canada-digital-magazine-readership-device/?__sso_cookie_checker=failed
Vividata, Digital magazine reach across devices in Canada as of September 2020, by generation Statista, https://www.statista.com/statistics/488076/canada-digital-magazine-readership-device/?__sso_cookie_checker=failed (last visited February 18, 2025)
Digital magazine reach across devices in Canada as of September 2020, by generation [Graph], Vividata, February 18, 2021. [Online]. Available: https://www.statista.com/statistics/488076/canada-digital-magazine-readership-device/?__sso_cookie_checker=failed