Black Friday shoppers planning to purchase in the UK 2015, by main grocer used

This statistic displays the share of shoppers of the 'big four' grocery retailers in the UK, who are planning to purchase on Black Friday in 2015. According to the survey, 16.6 percent of Asda shoppers and 13 percent of Sainsbury's shoppers are planning to make purchases on Black Friday.

Black Friday usually takes place on the Friday following Thanksgiving in the United States, marking the start of the Christmas shopping season, with many retailers offering promotional sales.

Consumers planning purchases on Black Friday in the United Kingdom (UK) in 2015, by main grocery retailer used

Grocery retailer used*Share of consumers
Asda shoppers16.6%
Sainsbury's shoppers13%
Morrisons shoppers12.2%
Tesco shoppers11.8%
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Source

Release date

November 2015

Region

United Kingdom

Survey time period

November 2015

Number of respondents

2,000 respondents

Special properties

UK consumers

Supplementary notes

* The source adds the following information: "A retailer’s shoppers refer to consumers that stated they use the retailer most for food & grocery shopping". However the data refers to respondents planning to make a purchase on Black Friday from any retailer, not necessarily the grocery retailer at which they regularly shop.

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Statistics on "Black Friday in the UK"

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