Dollar sales of the leading U.S. brownie mix companies 2015

This statistic presents the leading vendors of brownie mixes in the United States in 2015, based on dollar sales. For the 52 weeks ended June 14, 2015, General Mills' brownie mix sales amounted to 141.6 million U.S. dollars.

Brownie mixes - additional information

A chocolate brownie is a type of baked dessert which originated in the United States during the late 19th century. It is a combination of a soft cookie and a cake and comes in many varieties. Brownies can contain chocolate chips, nuts and fudge, as well as an assortment of ingredients. A brownie made without melted chocolate is referred to as "a blondie".

General Mills, Pinnacle Foods Group, Continental Mills, and The J.M. Smucker Co. were the best-selling brownie mix vendors in the United States in 2015. Private label brownie mixes, which generated approximately 6.9 million U.S. dollars in sales, came in fifth place. Additionally, Betty Crocker was the nation's number one brand with brownie mix sales amounting to more than 115 million U.S. dollars that year. Other best-selling brownie-mix brands included Duncan Hines, Ghirardelli, and Pillsbury.

In 2015, the average price per unit of the ten leading U.S. brownie mix brands ranged from 1.44 to 5.87 U.S. dollars. Krusteaz, the most expensive U.S. brownie mix brand, merely earned about 3.2 million U.S. dollars in revenues. In contrast, Betty Crocker was priced at 1.78 U.S. dollars. The Betty Crocker brand is owned by General Mills, the top brownie mix vendor in the country.

Leading vendors of brownie mixes in the United States in 2015, based on dollar sales

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

August 2015


United States

Survey time period

52 weeks ended June 14, 2015

Supplementary notes

Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended June 14, 2015.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Pinnacle Foods"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.