Leading vendors of brownie mixes in the United States in 2015, based on dollar sales (in million U.S. dollars)

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Dollar sales in million U.S. dollars

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This statistic presents the leading vendors of brownie mixes in the United States in 2015, based on dollar sales. For the 52 weeks ended June 14, 2015, General Mills' brownie mix sales amounted to 141.6 million U.S. dollars.
Brownie mixes - additional information

A chocolate brownie is a type of baked dessert which originated in the United States during the late 19th century. It is a combination of a soft cookie and a cake and comes in many varieties. Brownies can contain chocolate chips, nuts and fudge, as well as an assortment of ingredients. A brownie made without melted chocolate is referred to as "a blondie".

General Mills, Pinnacle Foods Group, Continental Mills, and The J.M. Smucker Co. were the best-selling brownie mix vendors in the United States in 2015. Private label brownie mixes, which generated approximately 6.9 million U.S. dollars in sales, came in fifth place. Additionally, Betty Crocker was the nation's number one brand with brownie mix sales amounting to more than 115 million U.S. dollars that year. Other best-selling brownie-mix brands included Duncan Hines, Ghirardelli, and Pillsbury.

In 2015, the average price per unit of the ten leading U.S. brownie mix brands ranged from 1.44 to 5.87 U.S. dollars. Krusteaz, the most expensive U.S. brownie mix brand, merely earned about 3.2 million U.S. dollars in revenues. In contrast, Betty Crocker was priced at 1.78 U.S. dollars. The Betty Crocker brand is owned by General Mills, the top brownie mix vendor in the country.
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Release date
August 2015
United States
Survey time period
52 weeks ended June 14, 2015
Supplementary notes
Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended June 14, 2015.

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