U.S. mom smartphone shopping activities 2015

This statistic ranks the most popular smartphone shopping activities of mothers in the United States as of August 2015. During the survey period, 59 percent of respondents stated that they had read product reviews and recommendations via mobile in the past month.

Most popular smartphone shopping activities of mothers in the United States as of August 2015

Share of respondents
Visited a retailer or shopping site73%
Used mobile coupon61%
Read product reviews and recommendations59%
Used a retailer app58%
Looked up prices online while shopping at the store56%
Looked for local stores53%
Photographed something you were considering buying47%
Price comparison39%
Used a deal site36%
Scanned a product barcode or QR code32%
Used photo recognition of products6%
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Source

Release date

October 2015

Region

United States

Survey time period

August 3 to 11, 2015

Number of respondents

1,117 respondents

Age group

18 years and older

Special properties

expectant women and moms with children

Supplementary notes

Which of the following shopping-related activities have you done in the past 30 days with your smartphone? (Among those who shopped with their smartphone, past 30 days)

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Statistics on "Mothers in the U.S."

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