U.S. mom smartphone shopping activities 2015

This statistic ranks the most popular smartphone shopping activities of mothers in the United States as of August 2015. During the survey period, 59 percent of respondents stated that they had read product reviews and recommendations via mobile in the past month.

Most popular smartphone shopping activities of mothers in the United States as of August 2015

Characteristic	Share of respondents
Visited a retailer or shopping site	73%
Used mobile coupon	61%
Read product reviews and recommendations	59%
Used a retailer app	58%
Looked up prices online while shopping at the store	56%
Looked for local stores	53%
Photographed something you were considering buying	47%
Price comparison	39%
Used a deal site	36%
Scanned a product barcode or QR code	32%
Used photo recognition of products	6%

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Release date

October 2015

More information

Region

United States

Survey time period

August 3 to 11, 2015

Number of respondents

1,117 respondents

Age group

18 years and older

Special properties

expectant women and moms with children

Supplementary notes

Which of the following shopping-related activities have you done in the past 30 days with your smartphone? (Among those who shopped with their smartphone, past 30 days)

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