VAST vs VPAID digital video advertising campaigns in the United Kingdom (UK) 2017

Published by Statista Research Department, Jan 10, 2023
The statistic displays the distribution of VAST and VPAID digital video advertising campaigns in the United Kingdom (UK) from the second quarter of 2015 to the third quarter of 2017. In the second quarter of 2015, 87 percent of all advertisers used VAST for their video campaigns. This figure fell to 57 percent in quarter three 2016.

Distribution of VAST and VPAID digital video advertising campaigns in the United Kingdom (UK) from 3rd quarter 2015 to 2nd quarter 2017

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Release date

November 2017

Region

United Kingdom

Survey time period

Q2 2015 to Q3 2017*

Supplementary notes

* The quarters ran:
Q2: April to June
Q3: July to September
Q4: October to December

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