Leading sports apparel brands in Canada in 2015, by dollar share

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Dollar share

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This statistic shows the leading sports apparel brands in Canada in 2015, by dollar share. For the 12 months ending September 2015, Adidas accounted for 13 percent of the total sports apparel market dollar sales in Canada.
Sporting brands in Canada - additional information

With less than 20 percent of Canadians saying they do not exercise or participate in sports activities, there is a large market for sporting goods in the country. In 2015, the sports apparel market was valued at 2.37 billion Canadian dollars in Canada. Moreover, brands such as Nike and Adidas are able to use their branding power to sell sports apparel for fashion uses as well. Bathing suits and swim trunks are an example of sports clothing that can be used both in and outside of exercise. This may contribute to bathing suits and swim trunks being the largest category of sports apparel in Canada by dollar share, responsible for 10 percent of sports apparel sales.

In Canada the leading brands seen above choose primarily to distribute their goods through sporting goods retailers rather than stand alone outlets for their brand. The largest of such retailers is Sports Chek who as of August 2015 had 189 outlets across Canada. In such a diverse and competitive market, brand image is highly important for the leading brands in Canada. One way of improving brand image is through partnerships or sponsorship deals with professional sports teams and athletes. Nike, who sponsor Canadian basketball player Joel Anthony, held brand loyalty among 7.62 percent of sports fans in Canada according to a May 2015 survey. Not only can sponsorship create loyalty to apparel brands, it can increase a sports brand’s likeability. In the same survey, sports fans gave Nike and Adidas each a likeability score of 6.94 and 6.82 out of 10 respectively. As such the large players such as Nike and Adidas have a considerable advantage in the Canadian sports market as they are able to afford large sponsorship deals to supply gear to Canada’s favorite athletes.
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Release date
October 2015
Survey time period
12 months ending September 2015
Number of respondents
Method of interview
Online panel
Supplementary notes
The survey records live purchase data from the respondent sample for sporting goods and other home durables.

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