This statistic shows the leading sports apparel brands in Canada in 2015, by dollar share. For the 12 months ending September 2015, Adidas accounted for 13 percent of the total sports apparel market dollar sales in Canada.
Sporting brands in Canada - additional information
In Canada the leading brands seen above choose primarily to distribute their goods through sporting goods retailers rather than stand alone outlets for their brand. The largest of such retailers is Sports Chek who as of August 2015 had 189 outlets across Canada. In such a diverse and competitive market, brand image is highly important for the leading brands in Canada. One way of improving brand image is through partnerships or sponsorship deals with professional sports teams and athletes. Nike, who sponsor Canadian basketball player Joel Anthony, held brand loyalty among 7.62 percent of sports fans in Canada according to a May 2015 survey. Not only can sponsorship create loyalty to apparel brands, it can increase a sports brand’s likeability. In the same survey, sports fans gave Nike and Adidas each a likeability score of 6.94 and 6.82 out of 10 respectively. As such the large players such as Nike and Adidas have a considerable advantage in the Canadian sports market as they are able to afford large sponsorship deals to supply gear to Canada’s favorite athletes.
Leading sports apparel brands in Canada in 2015, by dollar share
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CSGA, & Ipsos Reid. (October 31, 2015). Leading sports apparel brands in Canada in 2015, by dollar share [Graph]. In Statista. Retrieved December 01, 2023, from https://www.statista.com/statistics/488938/leading-sports-apparel-brands-by-dollar-share-canada/
CSGA, und Ipsos Reid. "Leading sports apparel brands in Canada in 2015, by dollar share." Chart. October 31, 2015. Statista. Accessed December 01, 2023. https://www.statista.com/statistics/488938/leading-sports-apparel-brands-by-dollar-share-canada/
CSGA, Ipsos Reid. (2015). Leading sports apparel brands in Canada in 2015, by dollar share. Statista. Statista Inc.. Accessed: December 01, 2023. https://www.statista.com/statistics/488938/leading-sports-apparel-brands-by-dollar-share-canada/
CSGA, and Ipsos Reid. "Leading Sports Apparel Brands in Canada in 2015, by Dollar Share." Statista, Statista Inc., 31 Oct 2015, https://www.statista.com/statistics/488938/leading-sports-apparel-brands-by-dollar-share-canada/
CSGA & Ipsos Reid, Leading sports apparel brands in Canada in 2015, by dollar share Statista, https://www.statista.com/statistics/488938/leading-sports-apparel-brands-by-dollar-share-canada/ (last visited December 01, 2023)
Leading sports apparel brands in Canada in 2015, by dollar share [Graph], CSGA, & Ipsos Reid, October 31, 2015. [Online]. Available: https://www.statista.com/statistics/488938/leading-sports-apparel-brands-by-dollar-share-canada/