Further information With more than 2 billion monthly active users, Facebook is the most popular social network worldwide. Popular activities on the social network include watching videos, liking content via button, reading articles and messaging friends on 1-1 basis. In July 2016, Facebook Messenger surpassed one billion monthly active users, placing it directly next to Facebook-owned competitor WhatsApp. Facebook successfully managed the transition from social network to mobile social platform with mobile accounting for 97 percent of the social network’s total advertising revenue in 2016.
Mobile is also the keyword regarding the online market in Malaysia; in 2016, 17.9 million people accessed the internet through their mobile phone. In 2021, this figure is projected to amount to 21.72 million mobile phone internet users. As of March 2017, the internet penetration in Malaysia was 67.7 percent. According to September 2016 data, 62 percent of the Malay population were active social media users. More than 17 million users access social media via mobile on a monthly basis, making it one of the biggest Facebook markets in the Southeast Asian region. The average internet connection speed in Malaysia is 6.4 Mbps, less than a quarter of market leader’s, South Korea’s, average speed of 29 Mbps.