Alcoholic drinks' market value in the U.S. 2015-2020

The market value of alcoholic drinks in the United States has steadily increased in recent years. In 2015, the industry was valued at approximately 230 billion U.S. dollars. By 2019, this had increased by slightly more than 13 percent to 250 billion U.S. dollars. This is expected to increase further by 2020.

Sales growth

In 2017, the sales of spirits saw a growth of 11.9 percent. In comparison, beer saw sales fall by one percent. Despite this drop, beer remains the most popular alcohol beverage in the country, with consumption averaging around 20 gallons per capita.

Alcohol consumption

Alcohol consumption per capita has gradually increased in the past couple of decades, reaching an average of 2.34 gallons of ethanol in 2017. Between 1850 and 2017, consumption was highest during the 1970’s and 1980’s. In 1920 a ban on the production and consumption of alcohol was introduced across the United States. The Prohibition era ended in December of 1933. The year after the ban was lifted, the consumption of alcohol was at its lowest levels. However, six years later it had almost doubled.

New Hampshire has the highest alcohol consumption per capita of all the states, at 4.74 gallons of ethanol. This is considerably higher than the 1.36 gallons consumed per capita in Utah.

Market value of alcoholic drinks in the United States from 2015 to 2020 (in million U.S. dollars)*

Market value in million U.S. dollars
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Release date

August 2019


United States

Survey time period

2015 to 2018

Supplementary notes

* Forecast

Market value is based on the total value RSP (Retail Sales Price) at current prices - fixed 2018 exchange rates.

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