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Market research spend in the U.S. by research project type 2017
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Market research spend in the U.S. by research project type 2017
Distribution of market research spend in the United States in 2017, by research project type
by E. Mazareanu,
last edited
Oct 24, 2018
This statistic shows the distribution of market research spend in the United States in 2017, by research project type. In the U.S., 16 percent of the total market research spend was on usage and attitude studies.
Distribution of market research spend in the United States in 2017, by research project type
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by E. Mazareanu,
last edited
Oct 24, 2018
This statistic shows the distribution of market research spend in the United States in 2017, by research project type. In the U.S., 16 percent of the total market research spend was on usage and attitude studies.
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- Release date
- 2018
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- Market measurement: including syndicated or custom retail/consumer panel/surveys for market size, share and tracking, including online.
Market modeling: including marketing mix and media modeling.
New product/service development: including testing of concepts, products, services, packaging, pricing, mix, etc. and volume forecasting.
Media audience/research: including viewing, listening, readership, including online.
Usage and attitude studies: including segmentation studies and motivational research.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- 2018
More information
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- Market measurement: including syndicated or custom retail/consumer panel/surveys for market size, share and tracking, including online.
Market modeling: including marketing mix and media modeling.
New product/service development: including testing of concepts, products, services, packaging, pricing, mix, etc. and volume forecasting.
Media audience/research: including viewing, listening, readership, including online.
Usage and attitude studies: including segmentation studies and motivational research.
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Leading market research companies by U.S. research revenue in 2017
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Distribution of global market research revenue by region 2017
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Market research spend in the U.S. by method of survey 2017
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Statistics on "Market research in the U.S."
- Market overview
The most important statistics
- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)Global revenue of market research from 2008 to 2017
- Distribution of global market research revenue in 2017, by regionDistribution of global market research revenue by region 2017
- Revenue of market research companies in the United States from 2009 to 2017 (in billion U.S. dollars)Market research revenue in the U.S. 2009-2017
- Revenue of market research companies in the United States from 2013 to 2017, by segment (in billion U.S. dollars)Market research revenue in the U.S. by segment 2013-2017
- Number of full-time employees in the United States of the leading market research companies from 2005 to 2017Full-time U.S. employees of the leading market research companies 2005-2017
- Leading client sectors of market research companies in the United States in 2017, by share of research salesMarket research companies leading client sectors in the U.S. 2017
- Leading market research companies in 2017, by U.S. research revenue (in million U.S. dollars)Leading market research companies by U.S. research revenue in 2017
- Number of full-time employees at the leading market research companies in the United States in 2017*Number of full-time employees at the leading U.S. market research companies in 2017
- U.S. market leaders
The most important statistics
- Market research revenue of Nielsen Holdings in the United States from 2013 to 2017 (in billion U.S. dollars)Market research revenue of Nielsen Holdings in the U.S. 2013-2017
- Research revenue of IQVIA in the United States from 2013 to 2017 (in billion U.S. dollars)Market research revenue of IQVIA in the U.S. 2013-2017
- Market research revenue of Kantar in the United States from 2013 to 2017 (in million U.S. dollars)Market research revenue of Kantar in the U.S. 2013-2017
- Market research revenue of Information Resources Inc. (IRi) in the United States from 2013 to 2017 (in million U.S. dollars)IRi's market research revenue U.S. 2013-2017
- Market research revenue of Ipsos in the United States from 2013 to 2017 (in million U.S. dollars)Ipsos's market research revenue U.S. 2013-2017
- Market research revenue of GfK in the United States from 2013 to 2017 (in million U.S. dollars)GfK's market research revenue U.S. 2013-2017
- Market research revenue of Westat in the United States from 2013 to 2017 (in million U.S. dollars)Westat's market research revenue U.S. 2013-2017
- Market research methods
The most important statistics
- Distribution of market research spend in the United States in 2017, by research project typeMarket research spend in the U.S. by research project type 2017
- Distribution of market research spending in the United States in 2017, by method of surveyMarket research spend in the U.S. by method of survey 2017
- Share of market research spend in the United States in 2017, by research methodMarket research spend in the U.S. by research method 2017
- Distribution of market research spend in the United States in 2017, by research designMarket research spend in the U.S. by research design 2017
- Revenue share of market research companies in the United States in 2017, by serviceMarket research revenue share by service in the U.S. 2017
- Market researchers
The most important statistics
- Share of average day spent on tasks by market researchers in the United States in 2017 and 2018, by taskDaily tasks of a market researcher in the U.S. 2017-2018
- Market research tools most used by market researchers in the United States in 2017 and 2018Most used tools in market research in the U.S. 2017-2018
- What challenges do you face as a market researcher?Leading challenges in the market research industry in the U.S. 2017
- What sources of data do you find the most reliable?Most reliable sources of data for market researchers in the U.S. 2017
- What types of new market research technologies that you use today, do you plan to use in the next 12 months?New market research technologies planning to use in the U.S. 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of global market research spend by project type 2017
- Distribution of market research spend in Canada by method of survey 2017
- Market research spend by financial services companies U.S. 2013-2017
- Number of employees of GfK Group worldwide 2005-2016
- Distribution of global market research spend by research method 2017
- Total assets of GfK Group worldwide 2007-2016
- Research and development costs of GfK Group worldwide 2009-2016
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Income of GfK Group worldwide 2007-2016
- Leading client sectors for North American market research firms 2017
- Revenue of market research in the U.S., 2008-2013
- Turnover of advertising and market research sector in the Czech Republic 2008-2015
- Turnover of advertising and market research sector in Luxembourg 2008-2015
- Turnover of advertising and market research sector in Slovakia 2008-2015
- Fastest growing market research markets in Latin America 2017
- Forecast: revenue market research Lithuania 2008-2020
- Market research and public opinion polling revenue in Poland 2010-2022
- Market research and public opinion polling revenue in the Netherlands 2010-2022
- Industry revenue of »market research and public opinion polling« in Norway 2011-2023
- Advertising and market research revenue in the United Kingdom 2011-2023
Studies
- Advertising and market research companies in Italy
- Market research
- Market research in the U.S.
- Nielsen Holdings
- Ipsos
- AMA Gold Top 50 Report 2018
- Ipsos Annual Report 2017
- AMA Gold Top 50 Report 2016
- AMA Gold Top 50 Report 2014
- Ipsos Annual Report 2014
- GfK Group Annual Report 2014
- AMA Gold Top 50 Report 2015
- Ipsos Annual Report 2015
- Ipsos Annual Report 2016
- GfK Group Annual Report 2016
Statistics on "Market research in the U.S."
- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)
- Distribution of global market research revenue in 2017, by region
- Revenue of market research companies in the United States from 2009 to 2017 (in billion U.S. dollars)
- Revenue of market research companies in the United States from 2013 to 2017, by segment (in billion U.S. dollars)
- Number of full-time employees in the United States of the leading market research companies from 2005 to 2017
- Leading client sectors of market research companies in the United States in 2017, by share of research sales
- Leading market research companies in 2017, by U.S. research revenue (in million U.S. dollars)
- Number of full-time employees at the leading market research companies in the United States in 2017*
- Market research revenue of Nielsen Holdings in the United States from 2013 to 2017 (in billion U.S. dollars)
- Research revenue of IQVIA in the United States from 2013 to 2017 (in billion U.S. dollars)
- Market research revenue of Kantar in the United States from 2013 to 2017 (in million U.S. dollars)
- Market research revenue of Information Resources Inc. (IRi) in the United States from 2013 to 2017 (in million U.S. dollars)
- Market research revenue of Ipsos in the United States from 2013 to 2017 (in million U.S. dollars)
- Market research revenue of GfK in the United States from 2013 to 2017 (in million U.S. dollars)
- Market research revenue of Westat in the United States from 2013 to 2017 (in million U.S. dollars)
- Distribution of market research spend in the United States in 2017, by research project type
- Distribution of market research spending in the United States in 2017, by method of survey
- Share of market research spend in the United States in 2017, by research method
- Distribution of market research spend in the United States in 2017, by research design
- Revenue share of market research companies in the United States in 2017, by service
- Share of average day spent on tasks by market researchers in the United States in 2017 and 2018, by task
- Market research tools most used by market researchers in the United States in 2017 and 2018
- What challenges do you face as a market researcher?
- What sources of data do you find the most reliable?
- What types of new market research technologies that you use today, do you plan to use in the next 12 months?
- Distribution of market research spending worldwide in 2017, by research project type
- Distribution of market research spend in Canada in 2017, by method of survey
- Share of spending on market research by financial services organizations in the United States from 2013 to 2017*
- Number of employees of GfK Group worldwide from 2005 to 2016*
- Distribution of market research spend worldwide in 2017, by research method
- Total assets of GfK Group worldwide from 2007 to 2016 (in billion euros)
- Research and development costs of GfK Group worldwide from 2009 to 2016 (in million euros)
- Earnings before interest and tax of GfK Group worldwide from 2007 to 2016 (in million euros)
- Income of GfK Group worldwide from 2007 to 2016 (in million euros)
- Leading client sectors of market research companies in North America in 2017, by share of research sales
- Revenue of market research (NAICS 54191) in the United States from 2008 to 2013 (in billion U.S. dollars)
- Annual turnover of the advertising and market research sector in the Czech Republic from 2008 to 2015 (in million euros)
- Annual turnover of the advertising and market research sector in Luxembourg from 2008 to 2015 (in million euros)
- Annual turnover of the advertising and market research sector in Slovakia from 2008 to 2015 (in million euros)
- Fastest growing market research markets in Latin America in 2017
- Revenue of market research (NACE Rev. 2 M7320) in Lithuania from 2008 to 2020 (in million U.S. dollars)
- Market research and public opinion polling revenue in Poland from 2010 to 2022 (in million U.S. dollars)
- Market research and public opinion polling revenue in the Netherlands from 2010 to 2022 (in million U.S. dollars)
- Industry revenue of »market research and public opinion polling« in Norway from 2011 to 2023 (in million U.S. Dollars)
- Advertising and market research revenue in the United Kingdom from 2011 to 2023 (in billion U.S. Dollars)
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