Market research spend by research project type U.S.

In 2022, the research project type with the highest share of market research spend in the United States was CRM systems/customer satisfaction. Market measurement was second in the rankings, with a 17 percent share.

Distribution of market research spend in the United States in 2022, by research project type

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Release date

September 2023

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Region

United States

Survey time period

2022

Supplementary notes

Market measurement: including syndicated or custom retail/consumer panel/surveys for market size, share and tracking, including online.
Market modeling: including marketing mix and media modeling.
New product/service development: including testing of concepts, products, services, packaging, pricing, mix, etc. and volume forecasting.
Media audience/research: including viewing, listening, readership, including online.
Usage and attitude studies: including segmentation studies and motivational research.

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