• Market research spend by research project type U.S. 2017

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Market research spend in the U.S. by research project type 2017

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Distribution of market research spend in the United States in 2017, by research project type
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Market research spend in the U.S. by research project type 2017

This statistic shows the distribution of market research spend in the United States in 2017, by research project type. In the U.S., 16 percent of the total market research spend was on usage and attitude studies.

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Release date: 2018

Region: United States
Survey time period: 2017
Supplementary notes: Market measurement: including syndicated or custom retail/consumer panel/surveys for market size, share and tracking, including online.
Market modeling: including marketing mix and media modeling.
New product/service development: including testing of concepts, products, services, packaging, pricing, mix, etc. and volume forecasting.
Media audience/research: including viewing, listening, readership, including online.
Usage and attitude studies: including segmentation studies and motivational research.

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Statistics on "Market research"

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The most important statistics

Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)Global revenue of market research from 2008 to 2017
Global revenue of market research from 2009 to 2017, by region (in billion U.S. dollars)Global revenue of market research by region 2009-2017
Distribution of global market research revenue in 2017, by regionDistribution of global market research revenue by region 2017
Annual growth in market research revenue worldwide in 2017, by regionAnnual growth in market research revenue worldwide by region 2017
Market share of the market research industry worldwide in 2017, by countryMarket share of the market research industry worldwide by country 2017
Countries with the largest market research revenue worldwide in 2017 (in billion U.S. dollars)Countries with the largest market research revenue worldwide 2017
Leading market research companies worldwide in 2017, by global research revenue (in billion U.S. dollars)Leading market research companies worldwide by global research revenue 2017

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