This statistic shows the distribution of market research spend in the United States in 2018, by research project type. In the U.S., 15 percent of the total market research spend was on usage and attitude studies.
Distribution of market research spend in the United States in 2018, by research project type
Market measurement: including syndicated or custom retail/consumer panel/surveys for market size, share and tracking, including online.
Market modeling: including marketing mix and media modeling.
New product/service development: including testing of concepts, products, services, packaging, pricing, mix, etc. and volume forecasting.
Media audience/research: including viewing, listening, readership, including online.
Usage and attitude studies: including segmentation studies and motivational research.
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ESOMAR. (September 4, 2019). Distribution of market research spend in the United States in 2018, by research project type [Graph]. In Statista. Retrieved June 05, 2020, from https://www.statista.com/statistics/491678/market-research-project-type-usa/
ESOMAR. "Distribution of market research spend in the United States in 2018, by research project type." Chart. September 4, 2019. Statista. Accessed June 05, 2020. https://www.statista.com/statistics/491678/market-research-project-type-usa/
ESOMAR. (2019). Distribution of market research spend in the United States in 2018, by research project type. Statista. Statista Inc.. Accessed: June 05, 2020. https://www.statista.com/statistics/491678/market-research-project-type-usa/
ESOMAR. "Distribution of Market Research Spend in The United States in 2018, by Research Project Type." Statista, Statista Inc., 4 Sep 2019, https://www.statista.com/statistics/491678/market-research-project-type-usa/
ESOMAR, Distribution of market research spend in the United States in 2018, by research project type Statista, https://www.statista.com/statistics/491678/market-research-project-type-usa/ (last visited June 05, 2020)
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