- Services›
- Business Services›
Market research spend in the U.S. by research project type 2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Market research spend in the U.S. by research project type 2017
Distribution of market research spend in the United States in 2017, by research project type
This statistic shows the distribution of market research spend in the United States in 2017, by research project type. In the U.S., 16 percent of the total market research spend was on usage and attitude studies.
Distribution of market research spend in the United States in 2017, by research project type
| Share of total spend | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of total spend | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the distribution of market research spend in the United States in 2017, by research project type. In the U.S., 16 percent of the total market research spend was on usage and attitude studies.
Show more- Show sources information
- Show publisher information
- Release date
- 2018
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- Market measurement: including syndicated or custom retail/consumer panel/surveys for market size, share and tracking, including online.
Market modeling: including marketing mix and media modeling.
New product/service development: including testing of concepts, products, services, packaging, pricing, mix, etc. and volume forecasting.
Media audience/research: including viewing, listening, readership, including online.
Usage and attitude studies: including segmentation studies and motivational research.
Source
- Show sources information
- Show publisher information
- Release date
- 2018
More information
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- Market measurement: including syndicated or custom retail/consumer panel/surveys for market size, share and tracking, including online.
Market modeling: including marketing mix and media modeling.
New product/service development: including testing of concepts, products, services, packaging, pricing, mix, etc. and volume forecasting.
Media audience/research: including viewing, listening, readership, including online.
Usage and attitude studies: including segmentation studies and motivational research.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Market research in the U.S.
- 59 page/s
- English
- pptx
- Detailed references
Everything On "Market research in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Market research in the U.S."
- Market overview
The most important statistics
- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)Global revenue of market research from 2008 to 2017
- Distribution of global market research revenue in 2017, by regionDistribution of global market research revenue by region 2017
- Revenue of market research companies in the United States from 2009 to 2017 (in billion U.S. dollars)Market research revenue in the U.S. 2009-2017
- Revenue of market research companies in the United States from 2013 to 2017, by segment (in billion U.S. dollars)Market research revenue in the U.S. by segment 2013-2017
- Number of full-time employees in the United States of the leading market research companies from 2005 to 2017Full-time U.S. employees of the leading market research companies 2005-2017
- Leading client sectors of market research companies in the United States in 2017, by share of research salesMarket research companies leading client sectors in the U.S. 2017
- Leading market research companies in 2017, by U.S. research revenue (in million U.S. dollars)Leading market research companies by U.S. research revenue in 2017
- Number of full-time employees at the leading market research companies in the United States in 2017*Number of full-time employees at the leading U.S. market research companies in 2017
- U.S. market leaders
The most important statistics
- Market research revenue of Nielsen Holdings in the United States from 2013 to 2017 (in billion U.S. dollars)Market research revenue of Nielsen Holdings in the U.S. 2013-2017
- Research revenue of IQVIA in the United States from 2013 to 2017 (in billion U.S. dollars)Market research revenue of IQVIA in the U.S. 2013-2017
- Market research revenue of Kantar in the United States from 2013 to 2017 (in million U.S. dollars)Market research revenue of Kantar in the U.S. 2013-2017
- Market research revenue of Information Resources Inc. (IRi) in the United States from 2013 to 2017 (in million U.S. dollars)IRi's market research revenue U.S. 2013-2017
- Market research revenue of Ipsos in the United States from 2013 to 2017 (in million U.S. dollars)Ipsos's market research revenue U.S. 2013-2017
- Market research revenue of GfK in the United States from 2013 to 2017 (in million U.S. dollars)GfK's market research revenue U.S. 2013-2017
- Market research revenue of Westat in the United States from 2013 to 2017 (in million U.S. dollars)Westat's market research revenue U.S. 2013-2017
- Market research methods
The most important statistics
- Distribution of market research spend in the United States in 2017, by research project typeMarket research spend in the U.S. by research project type 2017
- Distribution of market research spending in the United States in 2017, by method of surveyMarket research spend in the U.S. by method of survey 2017
- Share of market research spend in the United States in 2017, by research methodMarket research spend in the U.S. by research method 2017
- Distribution of market research spend in the United States in 2017, by research designMarket research spend in the U.S. by research design 2017
- Revenue share of market research companies in the United States in 2017, by serviceMarket research revenue share by service in the U.S. 2017
- Market researchers
The most important statistics
- Share of average day spent on tasks by market researchers in the United States in 2017 and 2018, by taskDaily tasks of a market researcher in the U.S. 2017-2018
- Market research tools most used by market researchers in the United States in 2017 and 2018Most used tools in market research in the U.S. 2017-2018
- What challenges do you face as a market researcher?Leading challenges in the market research industry in the U.S. 2017
- What sources of data do you find the most reliable?Most reliable sources of data for market researchers in the U.S. 2017
- What types of new market research technologies that you use today, do you plan to use in the next 12 months?New market research technologies planning to use in the U.S. 2018
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of global market research spend by project type 2017
- Market research spend by financial services companies U.S. 2013-2017
- Number of employees of GfK Group worldwide 2005-2016
- Distribution of global market research spend by research method 2017
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Income of GfK Group worldwide 2007-2016
- Total assets of GfK Group worldwide 2007-2016
- Distribution of market research spend in Canada by method of survey 2017
- Research and development costs of GfK Group worldwide 2009-2016
- Leading client sectors for North American market research firms 2017
- Revenue of market research in the U.S., 2008-2013
- Number of advertising & market research enterprises in the UK 2018, by turnover
- Turnover of advertising and market research sector in Ireland 2008-2015
- Turnover of advertising & market research sector in the Netherlands 2008-2015
- Leading market research companies worldwide 2016
- Forecast: revenue market research Austria 2008-2020
- Market research and public opinion polling revenue in Ireland 2010-2022
- Industry revenue of »market research and public opinion polling« in Latvia 2011-2023
- Market research and public opinion polling revenue in Slovenia 2010-2022
- Market research and public opinion polling revenue in Belgium 2010-2022
Studies
- Market research
- Market research in the U.S.
- Nielsen Holdings
- Ipsos
- AMA Gold Top 50 Report 2018
- Ipsos Annual Report 2016
- AMA Gold Top 50 Report 2017
- Ipsos Annual Report 2017
- AMA Gold Top 50 Report 2016
- AMA Gold Top 50 Report 2014
- Ipsos Annual Report 2014
- GfK Group Annual Report 2014
- AMA Gold Top 50 Report 2015
- Ipsos Annual Report 2015
- GfK Group Annual Report 2016
Statistics on "Market research in the U.S."
- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)
- Distribution of global market research revenue in 2017, by region
- Revenue of market research companies in the United States from 2009 to 2017 (in billion U.S. dollars)
- Revenue of market research companies in the United States from 2013 to 2017, by segment (in billion U.S. dollars)
- Number of full-time employees in the United States of the leading market research companies from 2005 to 2017
- Leading client sectors of market research companies in the United States in 2017, by share of research sales
- Leading market research companies in 2017, by U.S. research revenue (in million U.S. dollars)
- Number of full-time employees at the leading market research companies in the United States in 2017*
- Market research revenue of Nielsen Holdings in the United States from 2013 to 2017 (in billion U.S. dollars)
- Research revenue of IQVIA in the United States from 2013 to 2017 (in billion U.S. dollars)
- Market research revenue of Kantar in the United States from 2013 to 2017 (in million U.S. dollars)
- Market research revenue of Information Resources Inc. (IRi) in the United States from 2013 to 2017 (in million U.S. dollars)
- Market research revenue of Ipsos in the United States from 2013 to 2017 (in million U.S. dollars)
- Market research revenue of GfK in the United States from 2013 to 2017 (in million U.S. dollars)
- Market research revenue of Westat in the United States from 2013 to 2017 (in million U.S. dollars)
- Distribution of market research spend in the United States in 2017, by research project type
- Distribution of market research spending in the United States in 2017, by method of survey
- Share of market research spend in the United States in 2017, by research method
- Distribution of market research spend in the United States in 2017, by research design
- Revenue share of market research companies in the United States in 2017, by service
- Share of average day spent on tasks by market researchers in the United States in 2017 and 2018, by task
- Market research tools most used by market researchers in the United States in 2017 and 2018
- What challenges do you face as a market researcher?
- What sources of data do you find the most reliable?
- What types of new market research technologies that you use today, do you plan to use in the next 12 months?
- Distribution of market research spending worldwide in 2017, by research project type
- Share of spending on market research by financial services organizations in the United States from 2013 to 2017*
- Number of employees of GfK Group worldwide from 2005 to 2016*
- Distribution of market research spend worldwide in 2017, by research method
- Earnings before interest and tax of GfK Group worldwide from 2007 to 2016 (in million euros)
- Income of GfK Group worldwide from 2007 to 2016 (in million euros)
- Total assets of GfK Group worldwide from 2007 to 2016 (in billion euros)
- Distribution of market research spend in Canada in 2017, by method of survey
- Research and development costs of GfK Group worldwide from 2009 to 2016 (in million euros)
- Leading client sectors of market research companies in North America in 2017, by share of research sales
- Revenue of market research (NAICS 54191) in the United States from 2008 to 2013 (in billion U.S. dollars)
- Number of enterprises in the advertising and market research sector in the United Kingdom (UK) from 2013 to 2018, by turnover size band
- Annual turnover of the advertising and market research sector in Ireland from 2008 to 2015 (in million euros)
- Annual turnover of the advertising and market research sector in the Netherlands from 2008 to 2015 (in million euros)
- Leading market research companies worldwide in 2016, by share of global research sales
- Revenue of market research (NACE Rev. 2 M7320) in Austria from 2008 to 2020 (in million U.S. dollars)
- Market research and public opinion polling revenue in Ireland from 2010 to 2022 (in million U.S. dollars)
- Industry revenue of »market research and public opinion polling« in Latvia from 2011 to 2023 (in million U.S. Dollars)
- Market research and public opinion polling revenue in Slovenia from 2010 to 2022 (in million U.S. dollars)
- Market research and public opinion polling revenue in Belgium from 2010 to 2022 (in million U.S. dollars)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.