Advertising spend Ukraine 2022

Advertising expenditure in Ukraine reached over 12 billion Ukrainian hryvnia in 2022, having declined by 63 percent from the previous year due to the Russian invasion. Digital advertising was the largest segment, having accounted for nearly 59 percent of the total spending.

Spending on media advertising in Ukraine from 2011 to 2022 (in billion Ukrainian hryvnia)

Characteristic	Spending in billion Ukrainian hryvnia
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Release date

December 2022

More information

Region

Ukraine

Survey time period

2011 to 2022

Supplementary notes

*Estimate.
The methodology for internet advertising has changed over the observed period, which contributed to the significant increase in spending in 2019.
Figures have been rounded.
The statistic has been compiled from several reports by the source.

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