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Share of Canadian digital buyers purchasing via sponsored links 2015, by gender

Percentage of digital buyers who made online purchases via sponsored links in Canada as of June 2015, by gender

Share of Canadian digital buyers purchasing via sponsored links 2015, by gender This statistic shows the percentage of digital buyers who made online purchases via sponsored link in Canada as of June 2015, broken down by gender. During the survey, approximately 16 percent of female respondents stated that they have made online purchases after following a sponsored link or an ad on social media.
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Percentage of digital buyers who made online purchases via sponsored links in Canada as of June 2015, by gender

Share of respondents
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Share of respondents
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Description

Source

More information

This statistic shows the percentage of digital buyers who made online purchases via sponsored link in Canada as of June 2015, broken down by gender. During the survey, approximately 16 percent of female respondents stated that they have made online purchases after following a sponsored link or an ad on social media.
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Release date
November 2015
In cooperation with:
Ipsos
Region
Canada
Survey time period
June 12 to 18, 2015
Number of respondents
686 respondents
Age group
18 years and older
Special properties
online purchase defined as checking out, providing payment information, picking a shipment destination
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "In the past twelve months, have you ever made an online purchase as a result of visiting social media sites?"
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