Airbnb: ad spend in the U.S. 2014-2015

The timeline shows advertising spending of Airbnb in the United States in 2014 and 2015. The home rental service invested 23.5 million U.S. dollars in measured media advertising in the United States in 2015. market research estimated the comapny's 2015 revenue generated in New York City only at 451.4 million U.S. dollars. The company's value was estimated at 25.5 billion U.S. dollars in the same year.

Airbnb advertising spending in the United States in 2014 and 2015

Spending in millions U.S. dollars
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Sources

Release date

November 2016

Region

United States

Survey time period

2014 and 2015

Special properties

measured media only

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
Figure for 2014 comes from an earlier Kantar Media article.

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