The timeline shows advertising spending of Airbnb in the United States in 2014 and 2015. The home rental service invested 23.5 million U.S. dollars in measured media advertising in the United States in 2015. market research estimated the comapny's 2015 revenue generated in New York City only at 451.4 million U.S. dollars. The company's value was estimated at 25.5 billion U.S. dollars in the same year.
- Media & Advertising›
- Advertising & Marketing ›
Airbnb: ad spend in the U.S. 2014-2015
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Airbnb advertising spending in the United States in 2014 and 2015 (in million U.S. dollars)
Exclusive Premium Statistic
The timeline shows advertising spending of Airbnb in the United States in 2014 and 2015. The home rental service invested 23.5 million U.S. dollars in measured media advertising in the United States in 2015. market research estimated the comapny's 2015 revenue generated in New York City only at 451.4 million U.S. dollars. The company's value was estimated at 25.5 billion U.S. dollars in the same year.
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
(billed annually)
| Spending in millions U.S. dollars | |
|---|---|
| - | - |
| - | - |
| Spending in millions U.S. dollars | |
|---|---|
| - | - |
| - | - |
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
(billed annually)
© Statista 2018
About this statistic
Show source
Chart type
Datalabels
Share on Social Media
Please be patient - this may take a moment
- Show sources information
- Show publisher information
- Release date
- November 2016
- Region
- United States
- Survey time period
- 2014 and 2015
- Special properties
- measured media only
- Supplementary notes
-
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
Figure for 2014 comes from an earlier Kantar Media article.
Other interesting statistics
+
+
+
+
+
+
+
+
+
+

Statista Accounts: Access All Statistics. Starting from $588 / Year
Statistics on "TV advertising in the U.S."
- Global overview
- Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
- Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)Global television advertising revenue 2016-2020
- TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)TV ad spend worldwide 2010-2020, by type
- Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
- Compound annual growth rate of the fastest growing TV advertising markets worldwide between 2013 and 2017Fastest growing TV advertising markets worldwide between 2013 and 2017
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
- U.S. revenue/spending
- TV advertising revenue in the United States in 2016 and 2021 (in billion U.S. dollars)TV advertising revenue in the U.S. 2016-2021
- National TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)National TV ad spend in the U.S. 2010-2021
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)Local TV ad spend in the U.S. 2010-2021
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Cable TV ad revenue in the U.S. 2010-2019
- Change in TV advertising spending in the United States from 2016 to 2018TV ad spend growth in the U.S. 2016-2018
- Change in TV advertising spending in selected formats in the United States in September 2017U.S. TV ad spend growth 2017, by format
- Share of online TV in TV advertising revenue in the United States from 2012 to 2017Share of online TV in TV advertising revenue in the U.S. 2012-2017
- Scatter vs. upfront TV advertising spending share in the United States in August 2016Scatter vs. upfront TV ad spend share in the U.S. 2016
- Ad prices
- Average cost of a 30-second TV commercial in selected formats in the United States in July 2016 (in thousand U.S. dollars)Cost of a TV commercial in the U.S. 2016
- Average cost of a 30-second TV commercial during major sporting events in the United States in 2014 (in million U.S. dollars)Average cost of a TV commercial during major sporting events in the U.S. in 2014
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2017 (in million U.S. dollars)Advertising price during the Academy Awards broadcast 2002-2017
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2017 (in 1,000 U.S. dollars)Average cost of a TV commercial during the Grammy Awards 2010-2017
- Average cost of a 30-second commercial during the Golden Globes from 2010 to 2017 (in thousand U.S. dollars)Golden Globes: cost of a TV commercial 2010-2017
- Average cost of a 30-second TV commercial during NBA finals from 2013 to 2015 (in 1,000 U.S. dollars)NBA finals: cost of a TV commercial 2013-2015
- Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)March madness: cost of a TV commercial 2002-2015
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2017 (in million U.S. dollars)Average cost of a TV commercial during the Super Bowl 2003-2017
- Largest spenders
- Leading advertisers on broadcast network TV in the United States in 2016, by ad spend (in million U.S. dollars)Largest advertisers on broadcast network TV in the U.S. 2016
- Leading advertisers on cable TV networks in the United States in 2016, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2016
- Leading advertisers at the Academy Awards in 2016 (in million U.S. dollars)Leading advertisers at the Academy Awards 2016
- Largest TV advertisers in sports in the United States in 2014-15 (in million U.S. dollars)Largest TV advertisers in U.S. sports TV 2015
- Advertising spending of largest Super Bowl advertisers in 2017 (in million U.S. dollars)Largest Super Bowl advertisers 2017
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)Leading TV advertisers during the NCAA championship 2017
- Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)Largest NBA regular season advertisers 2015-2016
- Largest TV advertisers during the Rio 2016 Summer Olympic Games Opening Ceremony in the United States (in million U.S. dollars)Rio 2016 Opening Ceremony: largest advertisers
- Categories
- Short-form direct response TV (DRTV) advertising spending in the United States in 3rd quarter 2017, by category (in million U.S. dollars)Short-form DRTV ad spend the U.S. Q3 2017, by category
- Long-form direct response TV (DRTV) advertising spending in the United States in 3rd quarter 2017, by category (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2017, by category
- Automotive TV advertising spending in the United States in 2014, 2015 and 1st half 2016 (in billion U.S. dollars)Automotive TV ad spend in the U.S. 2014-2016
- Leading TV advertising categories during the NCAA championship in 2017 (in million U.S. dollars)Leading TV advertising categories during the NCAA championship 2017
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)Largest national TV ad categories in the U.S. 2017
- Leading pharmaceutical related products advertised on TV in the United States in 4th quarter 2017, by number of ad occurrencesMost advertised pharmaceuticals on TV in the U.S. in Q4 2017, by ad count
- Leading beverages advertised on TV in the United States in 4th quarter 2017, by number of ad occurrencesMost advertised beverages on TV in the U.S. in Q4 2017, by ad count
- Leading food related brands advertised on TV in the United States in 4th quarter 2017, by number of ad occurrencesMost advertised foods related brands on TV in the U.S. in Q4 2017, by ad count
- Programmatic/addressable
- Programmatic television advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2019
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
- Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
- Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
- Addressable TV advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2019
- Share of marketing professionals using addressable TV advertising in the United States as of March 2017Addressable TV adoption among U.S. marketers 2017
- Corporate use
- Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
- Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016
- Marketing implementation of television advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016TV advertising adoption among SMEs in the U.S. 2016
- Estimated B2B marketing and advertising spending in the United States in 2016, by channel (in billion U.S. dollars)B2B marketing and advertising spending in the U.S. 2016, by channel
- Planned changes to marketing budgets in the United States in 2017, by channel Planned changes to marketing budgets in the U.S. in 2017, by channel
- How do you rate the following channels in terms of ROI?Media channels profitability for U.S. marketers 2016
- Which delivery methods do you use for acquisition?Leading customer acquisition methods in the U.S. 2015
- Number of short-form direct response TV (DRTV) advertising campaigns in the United States from 2nd quarter 2011 to 3rd quarter 2017Short-form DRTV advertising campaigns in the U.S. 2011-2017
- Consumer perceptions
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017U.S. consumers who find TV advertising helpful 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017U.S. consumers who find TV advertising annoying 2017
- Trust in TV advertising in the United States as of March 2017, by network categoryTrust in TV advertising in the U.S. 2017, by network category
- Most useful local advertising channels in the United States as of June 2016Most useful local advertising channels in the U.S. 2016
- Most disliked types of ads in the United States as of October 2016Most disliked ads in the U.S. 2016
- Leading actions taken in relation to advertising when using a DVR in the United States as of August 2016DVR user reaction to advertising in the U.S. 2016
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by mediumAdvertising effectiveness in the U.S. 2016, by medium
- Attitudes towards primetime advertising in the United States from 2004 to 2015Attitudes towards primetime advertising in the U.S. 2004-2015
Statista for Your Company: The Research and Analysis Tool
- Product Film
- Statistics
- Downloads
Our Premium Statistics - facts for your business
Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access
As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Hilton Worldwide: advertising spending in the U.S. 2012-2014
- Mexico: Procter & Gamble ad spend 2014-2016
- Prudential Financial: ad spend in the U.S. H1 2013-H1 2014
- Mexico: Lab Genomma ad spend 2014-2016
- TV ad spend during NBA regular season 2014-2016
- Royal Caribbean Cruises: ad spend in the U.S. 2012-2014
- Southwest Airlines: ad spend in the U.S. 2012-2015
- Lego: advertising spending in the U.S. 2012-2013
- Largest advertising categories in Canada 2013
- American Airlines: ad spend in the U.S. 2013-2014
- VF Corporation: ad spend in the U.S. 2012-2014
- Highest spending outdoor advertisers in the United Kingdom (UK) H1 2016
- Charter Communications: ad spend in the U.S. 2012-2014
- Fedex: ad spend in the U.S. 2012-2014
- Car manufacturers with the highest advertising expenditure in Germany 2016
- Italy: number of Airbnb listings by city 2016
- Celebrity Cruises: ad spend in the U.S. 2009-2014
Studies
- Digital advertising in Europe
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- Advertising in Europe
- BRICS advertising
- Advertising in the Netherlands
- Advertising in Italy
- Contar "Lo Bueno" Cuesta Mucho
- IAB and DDMA Report on Paid Search Advertising
- Global Media Report 2016
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Out-of-home advertising
- Automobile advertising in the U.S.
Popular Related Keywords
Our Business Solutions: Save Time and Money
$588*
per yearYour advantages
- Full access to all our statistics
- Download as XLS, PDF & PNG
- Relevant data: complete source information
All functions of our platform illustrated face-to-face
- Learn how Statista supports your company
- Extensive tour across the whole portal
- Personal guidance by our support team
The knowledge database for your company
- All functions of the Premium Account
- Access to dossiers, forecasts and studies
- Access to our international database
- Publishing rights and other exclusive functions
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Statistics on the topic
Free statistics
- Distribution of TV advertising spending worldwide in 2019, by segment
- Change in TV advertising spending in selected formats in the United States in September 2017
- Scatter vs. upfront TV advertising spending share in the United States in August 2016
- Average cost of a 30-second TV commercial in selected formats in the United States in July 2016 (in thousand U.S. dollars)
- Average cost of a 30-second commercial during the Golden Globes from 2010 to 2017 (in thousand U.S. dollars)
- Planned changes to marketing budgets in the United States in 2017, by channel
Premium Statistics
- Distribution of global TV industry revenue in 2015, by source and region
- Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)
- TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)
- Compound annual growth rate of the fastest growing TV advertising markets worldwide between 2013 and 2017
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by region
- TV advertising revenue in the United States in 2016 and 2021 (in billion U.S. dollars)
- National TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Change in TV advertising spending in the United States from 2016 to 2018
- Share of online TV in TV advertising revenue in the United States from 2012 to 2017
- Short-form direct response TV (DRTV) advertising spending in the United States from 3rd quarter 2010 to 3rd quarter 2017 (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States from 3rd quarter 2011 to 3rd quarter 2017 (in million U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in the United States as of 4th quarter 2015, by medium (in U.S. dollars)
- Average cost of a 30-second TV commercial during major sporting events in the United States in 2014 (in million U.S. dollars)
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2017 (in million U.S. dollars)
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2017 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during NBA finals from 2013 to 2015 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2017 (in million U.S. dollars)
- Leading advertisers on broadcast network TV in the United States in 2016, by ad spend (in million U.S. dollars)
- Leading advertisers on cable TV networks in the United States in 2016, by ad spend (in million U.S. dollars)
- Leading advertisers at the Academy Awards in 2016 (in million U.S. dollars)
- Largest TV advertisers in sports in the United States in 2014-15 (in million U.S. dollars)
- Advertising spending of largest Super Bowl advertisers in 2017 (in million U.S. dollars)
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)
- Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)
- Largest TV advertisers during the Rio 2016 Summer Olympic Games Opening Ceremony in the United States (in million U.S. dollars)
- Leading TV advertisers in the United States from February 21 to February 28, 2018, by weekly advertising spending (in million U.S. dollars)
- TV advertising spending of Google in the United States in 2015 and 2016 (in million U.S. dollars)
- TV advertising spending of Microsoft in the United States in 2015 and 2016 (in million U.S. dollars)
- Short-form direct response TV (DRTV) advertising spending in the United States in 3rd quarter 2017, by category (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States in 3rd quarter 2017, by category (in million U.S. dollars)
- Automotive TV advertising spending in the United States in 2014, 2015 and 1st half 2016 (in billion U.S. dollars)
- Leading TV advertising categories during the NCAA championship in 2017 (in million U.S. dollars)
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)
- Leading pharmaceutical related products advertised on TV in the United States in 4th quarter 2017, by number of ad occurrences
- Leading beverages advertised on TV in the United States in 4th quarter 2017, by number of ad occurrences
- Leading food related brands advertised on TV in the United States in 4th quarter 2017, by number of ad occurrences
- Leading products and services advertised on TV in the United States in 4th quarter 2017, by number of ad occurrences
- Leading networks advertised on TV in the United States in 4th quarter 2017, by number of ad occurrences
- Programmatic television advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019
- Are you shifting budget from any of these channels to focus on programmatic video?
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016
- Which of the following companies do you consider 'serious players' in programmatic television?
- Addressable TV advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)
- Share of marketing professionals using addressable TV advertising in the United States as of March 2017
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Popularity of marketing channels among companies in the United States as of April 2016
- Use of selected marketing tools among small businesses in the United States as of November 2016
- Marketing implementation of television advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Estimated B2B marketing and advertising spending in the United States in 2016, by channel (in billion U.S. dollars)
- How do you rate the following channels in terms of ROI?
- Which delivery methods do you use for acquisition?
- Number of short-form direct response TV (DRTV) advertising campaigns in the United States from 2nd quarter 2011 to 3rd quarter 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
- Trust in TV advertising in the United States as of March 2017, by network category
- Most useful local advertising channels in the United States as of June 2016
- Most disliked types of ads in the United States as of October 2016
- Leading actions taken in relation to advertising when using a DVR in the United States as of August 2016
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium
- Attitudes towards primetime advertising in the United States from 2004 to 2015
- Hilton Worldwide Holdings advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Advertising spending of Procter & Gamble in Mexico from 2014 to 2016 (in billion Mexican pesos)
- Prudential Financial's advertising spending in the United States in first halves 2013 and 2014 (in million U.S. dollars)
- Advertising spending of Lab Genomma in Mexico from 2014 to 2016 (in billion Mexican peso)
- National TV ad spend during the 2014-15 and 2015-16 NBA regular season (in million U.S. dollars)
- Royal Caribbean Cruises advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Southwest Airlines Company advertising spending in the United States from 2012 to 2015 (in million U.S. dollars)
- Lego Group advertising spending in the United States in 2012 and 2013 (in million U.S. dollars)
- Leading advertising categories in Canada in 2013, by advertising spending (in million Canadian dollars)
- American Airlines Inc.'s advertising spending in the United States in 2013 and 2014 (in million U.S. dollars)
- VF Corporation advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Outdoor advertisers ranked by amount spent in the United Kingdom (UK) from January to June 2016 (in million GBP)
- Charter Communications advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Fedex Corporation advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Ranking of car manufacturers with the highest gross advertising expenditure in Germany in 2016 (in million euros)
- Number of Airbnb listings in Italy as of August 2016, by city
- Royal Caribbean Cruises advertising spending on Celebrity Cruises in the United States in 2009 and 2014 (in million U.S. dollars)
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Register in seconds and access exclusive features.
- Full access:
To this and over 1 million additional datasets - Save Time:
Downloads allow integration with your project - Valid data:
Access to all sources and background information
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.

