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U.S, CPG expenditure among Asian-Americans in 2014, by category

Consumer packaged goods (CPG) expenditure of Asian-Americans in the United States in 2014, by category (in U.S. dollars per trip)*

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Release date

June 2015


United States

Survey time period

November 2014

Number of respondents

1,442 respondents

Age group

18 years and older

Special properties

Asian-American respondents

Method of interview

Online survey

Supplementary notes

* This project was conducted in two stages. First, an online English-language survey was given to a general population (White, African-American, Hispanic and Asian-American) sample of 5,028 respondents 18 years or older, weighted by gender, age, and race. Second, oversamples were conducted with 1,442 Asian-American respondents; oversamples were conducted entirely online and in English. The goal of this study was to see “who spends what, and where, and with what payment method” on a solid empirical grounding. Verticals analyzed included: Retail/Specialty Retail, Telcom/Financial, Restaurant (Fast Food/QSR and Casual Dining), Consumer Packaged Goods (CPG) and Travel/Entertainment.

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