Household penetration rate of alcoholic beverages among Asian-American Millennial women in the United States in 2014, by type*

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Household penetration rate

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Description Source More information
This statistic depicts the household penetration rate of alcoholic beverages among Asian-American Millennial women in the United States in 2014, by type. For the time period considered, the household penetration rate of alcoholic beverages among 18 to 34 year-old Asian-American women was 13.4 percent.
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Release date
June 2015
United States
Survey time period
52 weeks ending December 27, 2014
Supplementary notes
* Nielsen Homescan Total U.S., 52 weeks ending December 27, 2014. The Homescan national panel consists of a randomly dispersed sample of households that is intended to be representative of, and projectable to the total U.S. market. Panel members use handheld scanners to record items with a UPC code that they purchase from any outlet.

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