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Asian-Americans: household penetration rate of alcoholic beverages in the U.S. 2014

Household penetration rate of alcoholic beverages among Asian-American Millennial women in the United States in 2014, by type*

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Source

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Release date

June 2015

Region

United States

Survey time period

52 weeks ending December 27, 2014

Supplementary notes

* Nielsen Homescan Total U.S., 52 weeks ending December 27, 2014. The Homescan national panel consists of a randomly dispersed sample of households that is intended to be representative of, and projectable to the total U.S. market. Panel members use handheld scanners to record items with a UPC code that they purchase from any outlet.

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